We’ve talked a bit out #BrandConsistency this month. We know that people prefer to put a face to the brand and that it’s about who knows you, not who you know. But what are ways to put YOU into your brand? This is really the cornerstone of what personal branding is all about.
Your brand should encompass your values. You are the face, the voice, and the truth for your brand.
Remember that potential customers and clients need to feel connected to your brand and, therefore, connected to you. You are more than a logo and a tagline. You are the heart of your message.
If you’re struggling to find your way, don’t worry, we have some fantastic tips to help pave your path to solid brand consistency.
- Your voice needs to reflect your brand. How do you want your brand to come across? Whether you’re the friendly neighbor who always helps out, the subject matter expert they go to for advice, a troubleshooter who can always get the job done, or the mentor who helps others overcome obstacles, your brand’s voice is important. Is it professional but understanding? Is it fun or quirky? Is it supposed to be conversational and approachable? What do YOU sound like when you talk business?
- Here is a key element to brand consistency. If you prefer a formal tone, keep it that way through your personal messages, interactions, and emails. If you prefer a more conversational tone, do the same. Be consistent or else you will confuse your audience. Many of your followers are already sold on your brand and you don't want to frighten them away.
- Determine your purpose, and your vision. What do you want to provide to others? You are more than a title. You ARE your brand. How will you help people find what they need? Instead of thinking in terms of what your business does - think in terms of what pain points do you help solve for others?
- Be authentic. The world doesn’t need copies of successful brands. They need someone who stands out from the pack.
- Find what you really enjoy doing about your job and integrate it into your brand. Do you enjoy talking on the phone? How can you integrate phone consultations into your business? Your enthusiasm will translate to your customers and clients.
- Put your story into the brand. Be vulnerable to your clients and customers. Let them see what you went through to get where you are today.
- Give them a peek into your personal life and the things that you love - but just a peek. There is not need to flood them with personal information. You want them thinking about what you do in relation to who you are.
Your personal brand is a blend of who you are and what you do. They aren’t separated. Don’t be shy. It’s time to step out and let your brand shine.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
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