Is this the year that you’ve decided to truly invest in social media and make it an
integral part of your company’s marketing plan? There were over 179
Million social media users in 2015. That is a huge audience and should not
be overlooked when creating a marketing strategy. Incorporating social media make
not sound like a difficult task, however there are a lot of variables to
consider when dealing with social platforms. Here are some thought-provoking
reasons to seek out a social media manager before building your social media
strategy.
Social Media Marketing
When doing your own marketing,
content is any bit of material created with the purpose to establish or grow
online presence. This includes articles,
blog posts, videos, websites, publications, podcasts and curated social media
posts. A social media manager’s role is to take the most relevant and
interesting content and post it at just the right moment so that the targeted
audience will see it and engage with it. This means understanding the various
social media platforms – including their strengths and weaknesses – and what
content works best for each. It also requires understanding peak times and the
best time to post, related to individual platforms. A social media manager
stays on top of platform trends and knows the processes behind scheduling just
the right type of content at the right time.
Social Media
Engagement
Posting consistent social media content is important.
However, motivating the audience to engage and then capitalizing on that
engagement is the real benchmark of success. Some platforms require more
attention than others. Also, there are a variety of tools available to help
streamline and promote certain types of engagement. A social media manager is
experienced with creating online environments that motivate organic
participation. They also understand that engagement
is essential and missed opportunities to engage are bad form. In fact, having
social media content and not making engagement a priority is a waste of
strategy and resources.
Social Media
Advertising
With so many people using social media, it is an easy thing
to get lost in the shuffle. Newsfeed algorithms automatically filter out quite
a bit of content. Sometimes the push to be found requires a boost of social
advertising. Most of the social platforms have established their own
advertising options. A social media manager is familiar with the details of
each of the social advertising possibilities and can show users what ads and
campaigns will be more successful. They will also have the expertise to analyze
and track the results in order to adapt the best possible strategy moving
forward.
There is so much more to social media marketing than
drafting some tweets and posts and hoping for the best. Training with a
social media manager will ensure that an effective social media strategy is
implemented – saving time, money and resources.
Don’t go into social media blind! Give us a call and arrange
a time to discuss how we can train you to #BeAwesome with your social media
marketing.
~ Social Media is changing the way people do business.
Don't get left behind ~
Be sure to Follow us and Let's Engage!
Hollie Clere, of The Social Media Advisor is a "#BeAwesome" Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,Facebook, Twitter, Blog, Google+ , YouTube,Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars.
