Jeff Goins once said “Something I’ve learned about building a tribe is that it’s not who you know, it’s who you help.” When you’re ready to engage your tribe, you need to keep in mind that you must connect on an emotional level with them. That connection has to be authentic and sincere.
Here are some fantastic ways to engage with your tribe:
- Share a struggle. Highlight the pain point and be vulnerable in a way that makes you uncomfortable. People connect with humanity. Keep your audience in mind during this process and try not to get too personal in areas that will make your tribe members uncomfortable continuing to follow you.
- Talk to them in one-on-one conversations. It’s okay to be the tribe leader and send your message down the pipeline, but if you don’t engage with them on a personal level, their loyalties may shift elsewhere.
- Help your tribe by offering valuable insights. Appeal to your community, and teach what you know.
- Ask them what they’re currently struggling with by asking the question (either through social media or through an anonymous survey): “What is your biggest struggle regarding _____?” You fill in the blank with a general topic that you’re familiar with. Leave the answer open. Don’t give a multiple choice. You may be surprised what your tribe struggles with. When you get the results, start looking for ways to help them overcome those obstacles.
- Be yourself. Do the things you love to do. Share the joys of your life with your tribe.
- Supportive and positive is the key. If you are constantly negative or passive aggressive in your conversations, your tribe will pull away from you. Every time you find yourself ready to say something negative, try to spin it into something positive. Remember, the only failure in life is the person who doesn’t get back up when they fall. They give in when they should persevere.
- Encourage them to share their stories, their successes, their stumbles, and their joys with your community.
- Don’t let your tribe get stagnant. Focus on the less vocal members as well and encourage new blood. You don’t want an unofficial hierarchy to form. That can lead to isolation and frustration within your tribe.
Take the time to cultivate your tribe and you’ll find them ready to move on anything you share. Their willingness to go the distance for you depends on your willingness to provide content they enjoy. They need that emotional connection in order for this to work. So make sure you do your part.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
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