If you are producing your own content – whether it is for
social media, a blog, or online article sites – it’s essential that you
understand the relevance of evergreen content. Evergreen content is anything
you produce that can stand the test of time and still be useful. Most of your
content will be designed to be timely so that it is keeping on top of industry
trends or attracting visitors searching for something specific to what is
currently happening in their lives. However, creating content
that can be recycled and used again that also holds up regardless of current
affairs gives people a way to stay relevant to their audience.
Types of Evergreen
Content
The best way to explain evergreen is to give some examples
of content that falls into this category. When creating evergreen content, you
want to avoid dates, trends, or commenting on current affairs. Some of the best
evergreen pieces consist of “How to…” guides or tutorials. These generally don’t
need to be updated over time and can be used to help potential followers find
you online.
Another example of popular evergreen content would be
creating lists. Lists of various resources or recommendations
within your industry attract both industry newbies and like-minded individuals
seeking validation. If your lists include links, you will need to remember to
check them from time to time.
Really anything that encourages people to visit your sites
and find out more about you is the type of content you want to create again and
again.
Reuse Your Evergreen
Content
While you can let your evergreen
content just sit there and slowly attract attention using SEO techniques
and practices, there is another way. If you take a stance to strategically use
this content to garner more attention, reusing evergreen content can dramatically
increase your viewership. Understanding which pieces of content are evergreen
allows you to schedule them on a regular basis in order to continue attracting
attention.
Periodically post this evergreen work to your social media
channels. Since you gain followers all the time, these posts will be new for
much of your audience. This will keep you from having to constantly reinvent
the wheel and come up with new content which will allot you the occasional
break.
Repurpose Your
Evergreen Content
Some of your content won’t exactly fit into the evergreen
mold. Maybe because the industry has changed a bit since you first wrote it or
because there are references to current events or affairs within the piece, not
everything you write can be edited into an evergreen
item. However, much of your previous content may only need a bit of tweaking to
convert it to something you can use repeatedly. Reviewing and repurposing your
content to match up with your current needs is a great use of your time and
resources.
The whole goal of focusing on evergreen content is to
increase your efficiency and help with your content management. This is
especially true during periods where you are experiencing a lack of inspiration
or do not have the time to create something new but want to remain consistent
online.
If you aren’t where you want to be in social media, we’d like to
help you #ReviveYourMarketing and get back on track and successful. Need a helping
hand or just some encouragement to #BeAwesome? Our team at The Social Media
Advisor gets pumped to help business owners take a lead with their social and
create something amazing!
~ Social Media is changing the way people do business.
Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a "#BeAwesome" Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars.
