Investing in social media IS investing in yourself. I’ll pause for a minute and let you re-read
that sentence. It is that
important. Investing in social media IS
investing in yourself. No matter if you
are a business owner or a sales rep, you are making several investment
decisions every day. You invest in the
clothes you wear to a business meeting.
You invest in the tools of your business, your computer, your
transportation, even the pictures on your office walls. There is a story you are wanting to tell to
your potential customers. You invest in
your story.
What
better way to invest in your story, than by telling it on social media? This is an investment in time, thought, and
even training or support. The choice is yours,
but I am reminded of one of my favorite lyrics.
“If you choose not to decide, you still have made a choice.” (“Freewill”
by Rush) When a potential customer goes
looking for you on Twitter, LinkedIn, Facebook, or other social media outlets
and finds nothing (or even worse no activity for over a year) what does that
tell them about you and your business?
Are you still wearing bell-bottoms, or a suit from the 1980’s? You have invested in yourself and with the
changing times. It is time to take a
hard look at your social media investment, and what story it is telling
everyone you want as customers.
Although social media sites are essentially "free" to create an account, social media marketing as a program is worth the investment in your business. The results you receive are equivalent to the investment you put behind them.
~ Social Media is changing the way people do business. Don't get left behind ~
Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.
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