Let’s Talk Turkey - Using Facebook Promotions can benefit you but …
Facebook has three (3) paid advertising options. The most important thing to know is none of these work well, without effective and attractive Profile writing. The bio section of your Page should specifically paint a picture of your ideal niche, target market and specific services. Facebook uses a program called Graph Search which pulls from things people talk about into suggestions of pages or posts for users to then “Like” or “Follow”. Without the proper wording, even a paid promotion or advertisement isn’t going to draw in the right “Followers” leaving your efforts stuffed with an unhappy pocketbook and minimal results.
(1) Consider getting your Bio/Mission Statement/About Us information written by a professional writer. Social Media Marketing Experts are great resources for this as they play in this medium daily and have seen what works well for a variety of entities.
(2) Be sure your profile is completely written, by filling in each section to its capacity with story telling, service offerings and calls to action. Even selecting the correct type of “Page” can make or break your campaign as Facebook provides multiple options (Community, Local Business, Company, Organization, Band, Artist, etc)
(3) Schedule out consistent posts by using tools such as HootSuite to make sure your audience sees updates from you at the time they are online. By rotating time of day/days of the week and including photos/links/videos will increase your organic “share/like/comment” activity. If your page hasn’t posted an update in the last month, there is work that needs to be done to get back in front of your visitors and a routine of posts multiple times each week will help with that.
Let’s talk Stuffing – What are things I should have on my Facebook Page?
(1) Be sure to have a clean Cover Photo void of too many words and be sure contact information is not included. Contact information isn’t intended for your Cover Photo as there are other places for it. The Cover Photo should draw in ideas for your target market – such as a featured product, event or provide a nice visual as to the services you offer.
(2) Your “Profile Picture” should be recognizable to your brand, preferably your logo and shouldn’t change as frequently as your Cover Photo does. Honestly, don’t change this picture unless your brand completely changes as it will confuse your visitors.
(3) Buttons on Facebook such as “Sign Up for your Free eBook” are custom buttons and can integrate a multitude of different applications to enhance your visitors experience. The buttons can be changed frequently to highlight promotions as well.
(4) Use your Pin / Highlight options in Facebook allow you to “Pin” a post to the top of your timeline, making it the first thing visitors see when looking at updates or “Highlight” a post takes it from a smaller square shape, to a long wide real estate on your page. This is good for a past promotions or sharing of an event, gallery of images, etc.
Use your Facebook Page to engage … after all, it is “Social” Media, not “Create a page that will do nothing for you” media. Engage, communicate, keep it fun and constantly changing. Your viewers will appreciate the variety and over time will open up and begin to share with you in return.
Learn more about how we can help you achieve your marketing goals in social media so you aren’t stuffed with poor results in this time of planning.~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links
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