It's that time of year where the freshness of Spring brings new beginnings, sprinkled with renewal, covered in a flowery aroma of goal setting, process planning, shinning bright with a ray of business building.
Enjoying a change of temperature in weather, it is time to change the temperature of your social media.
Visit each of your Social Media Profile and verify that your Profile Pictures, Cover Photos and Videos are current, fit the space requirements within the platform, are crisp and clean. As you may noticed if you haven't visited the pages for a while, the platforms have all changed their layout requirements multiple times in the last year. This is also a great opportunity to invest innew images if your pictures are out of date, do not fit the space properly or aren't high resolution.
I am constantly challenged by visiting social profiles and seeing they don't have cover photos. This means the page managers haven't taken the time to keep current, which probably also means they aren't posting consistent updates. It hurts your brand when you aren't sharing in your social spaces.
Remember - social media is a marketing tool encouraging social interactions. It is difficult to be social if you aren't posting content for your users to interact with.
(2) Renew Your Bio
Your bio is the one area in your social profile that tells people the story of your business, your niche, your target market and your products and services. Each social platform has some sort of "about me" action that you have probably put information in at some point. Refresh this section with your refined vision for your current goals, your current target market and your current niche. Your message will be clear, tell a story and should include strategically placed keywords as your profile is searchable.
Develop a 3, 6, 9 and 12 month marketing plan by focusing on your 5 key services /products /selling points, compile a list of questions and objections you have encountered over the last year where you could provide answers as part of your social media strategy.
You can also document influential bloggers, information resources and share their blogs / articles / posts in your social media feeds (be sure to reference them with links to their sites/blogs).
Document a social media post schedule, response process and outline your internal marketing plans for your sales and support teams.
Keeping your brand up to date will benefit your company, your goal setting and bring potential for new business, visibility and credibility with your audience by maintaining a clean, crisp, fresh, current message.
Remember, if you aren't having fun, you're doing it wrong.~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links
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