You’ve created your own business and you’ve spent time brainstorming branding and marketing. The impression you’ve sent out into the world is important. It generates income, builds your client list and protects your reputation. However, the bottom line is that you are your company. You built it. You make sure the work gets completed. You go out and represent your company with vendors, power partners, clients and potential customers. This is why you are the central and most essential element of all of your branding efforts.
Once all the layers and curtains have been pulled back, the heart of your business is you. Whether it is intentional or not, you are the MVP of your company. Being true to who you are, and what you believe in, should be the core of your brand. By keeping you as the foundation of all of your business efforts, the business stays authentic and true as well.
This is especially true if you have taken the time to really figure out what you stand for. What is your mission, your vision? What are your goals? What is the image you want to project to the public? What is your purpose? What are your passions? How do they relate to your work? Jot the answers to these questions down. It will create a map of your personal and business brand.
There is a lot of chatter about the Like, Know, Trust business relationship. It is a common sales concept. The reason is that people make purchases based on emotion and then they bring logic to the equation. Building up trust between you and your audience means they will be more receptive to hear your message and invest in your product or service. How will they get to like, know and trust you if they aren’t even sure about who you are? This is certainly an issue with smaller businesses and service providers. Your logo cannot build a relationship with a customer.
Business owners can always create branding that represents their company. However, if you leave out the heart of your business – YOU – then it will always feel like there is something missing. Take pride in what you have built. Invest in some professional photography and incorporate that into your marketing efforts. Let your audience really get to know you. Inject your persona into all of your marketing including your social media, website, networking events, and printed materials. Leave your social fingerprint and brand on everything you create.
In a world of online chaos, the only way to truly stand out and get attention is to bring your passion to the conversation. A brand without a personality is static and does little to inspire people to sign up for what you are offering. The keys to successfully branding yourself are 1) understand what it is you represent and 2) incorporate those qualities into everything you do.
Need some support or an extra push to get started? The Social Media Advisor team can help you discover and promote YOU and your brand. Let us show you how you can #BeAwesome online!
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Hollie Clere, of The Social Media Advisor is a "#BeAwesome" Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them.
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