Marketing Consortiums. What is a Consortium? It is a collective group of people with unique skills who come together collectively for a common goal. In this case, total solutions for clients. Here is a case study of a recent project:
Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site. While we don’t specialize in websites, we had resources to engage in the project for the review. In addition to the website polishing, they also had a need for new website content to help optimize search engine results. They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write. The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change. Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.
This solution provided experts in all of the following areas:
- Website Designer
- Graphic Design
- Shopping Cart Specialist
- Social Media Specialist
- Content Writer
- SEO Specialist
- Printed Marketing Expert
- Corporate Fabric Embroiderer
Working with a Marketing Consortium has many advantages.
(1) You aren’t shopping bids for each one of these services
(2) The team works together and has a strong understanding of each others gifts
(3) One team to communicate with
(4) Bundled contract options for single source and payment
Your projects; no matter how large or small should be tailored to best fit your company needs. Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently. I could be “good” at doing all of the above, but why not be amazing with my special niche? This is why we work with Marketing Consortiums if it fits the scope of your project.
How can we help you polish up your brand?
Would you like to introduce us to some of your favorite website designers and marketing people? We send you a $20 Starbucks Gift Card for every successful introduction.
Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links
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