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Tuesday, August 26, 2014

Trends with Facebook Users on Mobile Devices


 
According to research reported from multiple Facebook bloggers in a recent Google search, there are over 189 Million Users who access their Facebook via “mobile only” devices (one reference: huffingtonpost).  As of January 2014, Facebook surpassed 1.23 Billion ACTIVE users (http://thenextweb.com/facebook/2014/01/29/facebook-passes-1-23-billion-monthly-active-users-945-million-mobile-users-757-million-daily-users/).  That is an astonishing number honestly, but it proves a point with the things that we share.

Are you more inclined to post a story with your users on your Fan Pages or more inclined to post something with a link, image or even better yet … a link with an image?  Well, it is a fact that it takes more work to put together a post that has a link with an image included, while it is easier to share a string of text instead.  What you may want to consider is the fact that it is human nature to visually attract your attention to something of color than text.  If this blog was in video, you may or may not watch it verses reading instead.  More users will be attracted to a video than text. More users will be attracted to images than text.  These are psycological facts.  It is simple to text this theory.  Test your self. I challenge you to scroll through the most recent … 200 posts on your newsfeed in 15 minutes.  It wouldn’t be a challenge if it were easy right?  Setup your timer, select 15 minutes, then spend time reading each and every post in your news feed up to 200.

If you actually want to complete the challenge, please do so, otherwise, I will provide you with some thoughts that you may have had during your “scroll”.

READY GO!!

You may find that due to your time crunch, you are limited to a certain amount of posts.  This in turn will limit you to what you are reading (in text), which will limit your possibility for engagement (like, share, comment).  You probably scrolled past most updates in your news feed unless it was an update from someone important to you or started off with something really compelling.  The next posts you looked at had an image with a headline that either drew you in or turned you away.  Then you look at the poster to make sure you feel they are credible before clicking the link and now you are on a different page all together and need to go back to Facebook.  You may or may not be inclined to share this post but you may be more inclined to like it based off of the Heading or based off of the actual material.

Case in point … we strongly recommend that you include images and links (not in every post) but try it on.  You may find your engagement increasing.  Mobile users definitely have less time than desktop users. They may be in between events, meetings or checking Facebook to pass the time.  You don’t want to lose the attention of your followers by not offering up an attractive update.

Two cents - for what its worth.



~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 


http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


Saturday, August 23, 2014

LinkedIn Users Increasing by the Second - Are you missing the boat?



According to LinkedIn, there are 2 new users who register for a LinkedIn profile every second. What does that mean for you?  Is your profile robust and easily found on the network?  Do you have strategies in place to reach out, connect and build relationships?



Many of our clients offer B2B solutions in their business.  When LinkedIn is used properly, on average, over 47% of their business coming from relationships they have harvested from LinkedIn from strategic partnerships, prospecting tactics and building like, know, trust with potential and existing clients.
 
By incorporating strategic strategies into sales processes, our clients have closed hundreds of thousands of dollars in business from relationships they have maintained by using LinkedIn.

When I developed my business over 11 years ago, I incorporated LinkedIn into my marketing portfolio and built my entire professional services business from the relationships I obtained from LinkedIn.  

Where do you find your business in this social media strategy?

Do you find yourself with any of these thoughts?
 
- I have a LinkedIn profile, but haven’t done much with is
- I have never closed business from a contact I met on LinkedIn
- I don’t really understand how to best start a conversation on LinkedIn
- What are Company Pages?
- Why would I participate in Group Conversations?
- I get requests to connect and don’t know how best to respond
- I don’t know if my profile is setup to drive traffic to my LinkedIn account for my niche and target market

We would love to connect to you and provide for you an analysis of your online activity.  Learn more here: http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html



~ Social Media is changing the way people do business.  Don't get left behind ~ 


Hollie Clere

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 


http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


ALS Awareness & Fundraising for Ice Bucket Challenge using Social Media


Surely you have seen the hype of the #IceBucketChallenge to spread awareness of ALS.  Like me, you may have enjoyed in watching people drench themselves with ice cold water, or even participated in donations.

I watched this challenge unfold, was intimated and excited to see my name get mentioned on Facebook for the challenge. At first; feeling intimidated because of the cold water (then next the thought of how great it might feel in the summer heat).  Our family decided to donate in conjunction with the ice drenching challenge.

Much like some (or most of you), I had to look up ALS. My children and i needed to understand the reason why this was a challenge and what ALS actually meant.

I am not going to provide you with my perspective of my own understanding, but I hope the following links will help you.

Throughout Social Media people have been sharing success and fail videos of their challenge. the ultimate goal … awareness of this disorder and raising money to assist in research for a cure.  As of today, it isn’t curable, but with funding, there are hopes that it can be.

I will warn you that both of these shares have humbled me and put in realistic perspective what ALS people are going through. I pray, hope, wish and am hopeful that there is a cure sooner than later.  And for social media …. well done on getting a massive campaign  visible to those of us who were unaware.

I would encourage you to donate to the organizations you feel would most benefit from research.  This week closed with $41 million dollars in donations, over the $1.9 million raised last year.  We donate to many causes and this one has been added to our list.  Thank you for awareness and the fun way to spread the word. We are humbled by the stories of those who struggle with ALS and pray for a cure beside you.

Informational Blog on what ALS feels like:

Story of Pete, Frates, a young man struggling with ALS:

Information on the current donation numbers:

How you can donate:

~ Social Media is changing the way people do business.  Don't get left behind ~ 
Hollie Clere

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 


http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html