Adults Ages 18-34 Access YouTube More than Cable

 

YouTube released that according to Nielsen, out of the 6 Billion Hours of Video watched each month, in the United States, user between the ages to 18-34 use YouTube more than cable.

It is no secret that videos on YouTube tend to be more viral than any other network.  The probability of you reaching your target demographic is higher in this age group if you have a video on YouTube.  Additionally, YouTube has users from 61 countries in 61 languages with over 40% of activity coming from mobile devices.  Video tells a story and will give your viewer the opportunity to get to know you faster than reading a blog.

Although the average length of videos on YouTube are 4 minutes and 12 seconds, If you can keep your video to under 1 minute, you may have a higher view rate due to amount of time available from your viewers.

As a YouTube user, I continually look at the length in the details of the video.  Do I have 53 minutes to dedicate to this video or do I have 2?  You may find that as a user, you search the same way.  The amount of views on a video keeps me cautions from time to time, but more so the title, time and description will capture my attention first.  

What plans do you have for incorporating video?  If you haven’t considered it yet, you may be missing out on a large demographic for people looking for you and/or know someone who is.

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

Trends with Facebook Users on Mobile Devices

 

According to research reported from multiple Facebook bloggers in a recent Google search, there are over 189 Million Users who access their Facebook via “mobile only” devices (one reference: huffingtonpost).  As of January 2014, Facebook surpassed 1.23 Billion ACTIVE users (http://thenextweb.com/facebook/2014/01/29/facebook-passes-1-23-billion-monthly-active-users-945-million-mobile-users-757-million-daily-users/).  That is an astonishing number honestly, but it proves a point with the things that we share.

Are you more inclined to post a story with your users on your Fan Pages or more inclined to post something with a link, image or even better yet … a link with an image?  Well, it is a fact that it takes more work to put together a post that has a link with an image included, while it is easier to share a string of text instead.  What you may want to consider is the fact that it is human nature to visually attract your attention to something of color than text.  If this blog was in video, you may or may not watch it verses reading instead.  More users will be attracted to a video than text. More users will be attracted to images than text.  These are psycological facts.  It is simple to text this theory.  Test your self. I challenge you to scroll through the most recent … 200 posts on your newsfeed in 15 minutes.  It wouldn’t be a challenge if it were easy right?  Setup your timer, select 15 minutes, then spend time reading each and every post in your news feed up to 200.

If you actually want to complete the challenge, please do so, otherwise, I will provide you with some thoughts that you may have had during your “scroll”.

READY GO!!

You may find that due to your time crunch, you are limited to a certain amount of posts.  This in turn will limit you to what you are reading (in text), which will limit your possibility for engagement (like, share, comment).  You probably scrolled past most updates in your news feed unless it was an update from someone important to you or started off with something really compelling.  The next posts you looked at had an image with a headline that either drew you in or turned you away.  Then you look at the poster to make sure you feel they are credible before clicking the link and now you are on a different page all together and need to go back to Facebook.  You may or may not be inclined to share this post but you may be more inclined to like it based off of the Heading or based off of the actual material.

Case in point … we strongly recommend that you include images and links (not in every post) but try it on.  You may find your engagement increasing.  Mobile users definitely have less time than desktop users. They may be in between events, meetings or checking Facebook to pass the time.  You don’t want to lose the attention of your followers by not offering up an attractive update.

Two cents - for what its worth.



~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

LinkedIn Users Increasing by the Second - Are you missing the boat?

According to LinkedIn, there are 2 new users who register for a LinkedIn profile every second. What does that mean for you?  Is your profile robust and easily found on the network?  Do you have strategies in place to reach out, connect and build relationships?

Many of our clients offer B2B solutions in their business.  When LinkedIn is used properly, on average, over 47% of their business coming from relationships they have harvested from LinkedIn from strategic partnerships, prospecting tactics and building like, know, trust with potential and existing clients.

 

By incorporating strategic strategies into sales processes, our clients have closed hundreds of thousands of dollars in business from relationships they have maintained by using LinkedIn.

When I developed my business over 11 years ago, I incorporated LinkedIn into my marketing portfolio and built my entire professional services business from the relationships I obtained from LinkedIn.  

Where do you find your business in this social media strategy?

Do you find yourself with any of these thoughts?
 

- I have a LinkedIn profile, but haven’t done much with is

- I have never closed business from a contact I met on LinkedIn

- I don’t really understand how to best start a conversation on LinkedIn

- What are Company Pages?

- Why would I participate in Group Conversations?

- I get requests to connect and don’t know how best to respond

- I don’t know if my profile is setup to drive traffic to my LinkedIn account for my niche and target market

We would love to connect to you and provide for you an analysis of your online activity.  Learn more here: http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

ALS Awareness & Fundraising for Ice Bucket Challenge using Social Media

Surely you have seen the hype of the #IceBucketChallenge to spread awareness of ALS.  Like me, you may have enjoyed in watching people drench themselves with ice cold water, or even participated in donations.

I watched this challenge unfold, was intimated and excited to see my name get mentioned on Facebook for the challenge. At first; feeling intimidated because of the cold water (then next the thought of how great it might feel in the summer heat).  Our family decided to donate in conjunction with the ice drenching challenge.

Much like some (or most of you), I had to look up ALS. My children and i needed to understand the reason why this was a challenge and what ALS actually meant.

I am not going to provide you with my perspective of my own understanding, but I hope the following links will help you.

Throughout Social Media people have been sharing success and fail videos of their challenge. the ultimate goal … awareness of this disorder and raising money to assist in research for a cure.  As of today, it isn’t curable, but with funding, there are hopes that it can be.

I will warn you that both of these shares have humbled me and put in realistic perspective what ALS people are going through. I pray, hope, wish and am hopeful that there is a cure sooner than later.  And for social media …. well done on getting a massive campaign  visible to those of us who were unaware.

I would encourage you to donate to the organizations you feel would most benefit from research.  This week closed with $41 million dollars in donations, over the $1.9 million raised last year.  We donate to many causes and this one has been added to our list.  Thank you for awareness and the fun way to spread the word. We are humbled by the stories of those who struggle with ALS and pray for a cure beside you.

Informational Blog on what ALS feels like:

http://www.bostern.com/blog/2014/08/15/what-an-als-family-really-thinks-about-the-ice-bucket-challenge/

Story of Pete, Frates, a young man struggling with ALS:

http://youtu.be/yCoKB_tU9ng

Information on the current donation numbers:

http://www.ibtimes.com/how-much-money-has-als-ice-bucket-challenge-made-1665848

How you can donate:

http://www.alsa.org/donate/

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

Announcing our FREE EBook: "The Three Things you NEED to do to Get Started in Marketing Your Business with Social Media"

Greetings!

We are excited to announce our new FREE Ebook available for download.  Just register at:

You will receive Social Media Tips, Tactics and Strategies just for Registering plus a copy of our FREE Ebook!  It contains great advice to to get started in building a Social Media Strategy for your Business.

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links



Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

Announcing our new ELearning Online Training System: Social Power Program

 

We are excited to announce the videos are getting read to load for our NEW ELearning Online Training System: Social Power Program. 

Here are some great details about the program. 

 

Register now to lock in your low membership rate of only $27/month. 

Questions and challenges you may have with your Social Media Marketing for your Business:

• Are you finding it difficult to build a following in social media?
• Are you wanting to attract more followers to your brand?
• Have you created a social presence in the right mediums?
• Where should you expand your brand?
• How do you have active conversations?
• How do you build a following?
• How do you schedule time in the day to post?
• How can you sell more of your products and services?
• How can you develop the right content for your viewers?
• How can social media work for you?
• What tools are out there to make social media management smarter not harder?

If you have struggled with any of these issues, Social Power Program is the system for you.

Who are ideal users of this Program?

• Executive Level Employees
• Business Owners
• Administrative Assistants
• Marketing Teams
• Sales Teams
• Human Resources Staff

Most People are NOT using Social Media to take them to the next level of business. Mostly because they just don’t know how it works or how to do it.

Get results from your Social Media Marketing!

What Level of Experience is Required?

Because this program is ideal for nearly ANYONE wanting to learn how to use Social Media for Business, here is what you have to know how to do first:

• Know how to submit an online purchasePrint and Save Documents
• Be able to Navigate a Website

How Does it Work?

1) Pick your level or start at #PowerProgram1

2) UNLOCK a Training Video every month
3) Work at your own pace and watch the video as many times as you need to
4) After you complete 6 video sessions in each MODULE, you will unlock a

• FREE 45 minute tutorial walking you through STEP BY STEP Instruction of how to implement Social Media strategies and processes for Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest + the Tools we recommend
• You unlock either 1, 2 or 3 videos each month
• You receive the Social Media Marketing EBook: “The Three Things you MUST Do in each Social Media Platform for Marketing”
• Participate in “Ask The Expert” Calls - get YOUR questions answered

Visit this link to learn more about the modules and to discover if Social Power Program is right for your business.  http://www.socialpowerprogram.com/

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links



Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 



3 Things You Should Avoid in your Social Media Campaigns

As a Content Manager and Trainer, I find myself challenged and frustrated with a few things I see frequently.  I would encourage you to read through my thoughts on the 3 things you should avoid in your Social Media campaigns, think about them and develop goals to overcome them. I get frustrated because I want so badly to correct these thing for people because I genuinely care about their brand.  So, because I can't help everyone, maybe this post will shed some light on a few MAJOR DON'Ts in SocialMedia Marketing.  

First and foremost, AVOID always promoting yourself and your products.  NO ONE wants to hear you talk ONLY about you, they want to know tips, tactics and industry relevant information. Consider this - if the information you are sharing brings no value besides your own wealth - don't make EVERY post about it.  WHY? Do you like SPAM?  I don't. There are tactical ways of healthy weighing of material so you bring value to your viewers instead of constantly trying to sell them.  Promote your self on occasion.  You will find people will appreciate when you share information from other influencers. 

AVOID committing to a campaign and giving up on it before the completion date!  If you give yourself 6 months on a project, commit to it and DON'T just quit because you are uncomfortable! Commitment includes participation ... meaning you need to participate in your marketing efforts EVEN IF you have  someone else is managing them for you.  If you aren't participating, you lose the ownership of your campaign and it has less value to you.  Online marketing should be an active, visible activity for every level of Executive if they care about their brand and company.

AVOID tunnel focus.  Social Media Campaigns are diverse in multiple platforms.  if you are focused on 1 platform alone, you are missing out greatly on engagement opportunities in other platforms where your clients are present.  For example; if you only pull reports on your Facebook Statistics but avoid your Twitter Activity, you are missing the boat.

My 2 cents .... for what it's worth.  I hope this helps you in refocusing and recommitting to your Social Media Campaigns, Business Marketing Goals and reaching your Milestones.


~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links



Curious on whether your social brand is built properly?  Get your Social Media Analysis today.