In our last
blog post, there was great detail about why live video is important and how
it impacts engagement on social media. Live video is cream of the content crop
but other videos are almost as impactful.
In a 2016 HubSpot survey, 43% of consumers wanted to
see more video content.
Today, most of the major social media platforms have their
own native video publishing options. Facebook, Instagram, and Twitter… not to
mention YouTube and Vimeo…are invested in video content. This makes it simple to take a video from
your smartphone or your desktop and upload it to these sites.
We’ve already talked about WHY you should be creating and
sharing videos. Now we need to talk about native posting and why it’s
important.
Native video is video that
is uploaded to or created on social networks and played in-feed, as opposed to
links to videos hosted on other sites. Native video formats are specific to each social platform and
are designed to maximise video engagement
(i.e. number of views), discovery and distribution.
-Wikipedia
Yes, being able to schedule your social media posts in
advance is not only helpful, but often necessary to ensure that you remain
consistent and relevant online. Unfortunately, this sort of scheduling is not
encouraged by the major social platforms and their algorithms are set up to
boost native content over scheduled posts.
Video takes time and effort to create and produce. You,
absolutely, need to be getting the most return on your time. Since video content promotes the most
engagement – you want to expand your reach as much as possible with every post.
Facebook and Twitter and Instagram want you playing in their sandbox as much as
possible and will reward you with expanded reach and presence when you do so.
According
to Adespresso,
one case study found that there was a
135% increase in organic reach for native
videos even compared to photos.
There are
additional perks to taking the time to post videos natively – including better
analytics and editing opportunities. However, the real push is that 135% more
reach! This is no small number.
Take the
time to really showcase and highlight your videos by posting them directly onto
the platforms. It’s my mission in life to show you how to #BeAwesome with your
social media and native video is exactly the technique to use. I will leave you
with this nugget:
According to Facebook, by January of this year there were three billion video views on their platform
everyday.
Be sure to Follow us and Let's Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
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