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Showing posts with label relationship management. Show all posts
Showing posts with label relationship management. Show all posts

Tuesday, December 20, 2016

#RelationshipMatters – Being Compassionate Instead of Judgmental in Social Media



We are all judgmental in some way. Think about it: we see someone, and based on their looks or actions, we judge them. Not necessarily a good judgment, either. It often happens without even knowing the other person. The problem is we become judgmental to feel better about ourselves in the short term. However, being compassionate with individuals instead leads to greater, long-term rewards.

Let’s look at social media as an example. Using social media allows us to express ourselves and provide our perspective, yet sometimes our comments can come across as being judgmental. This sets you up to be critiqued by others in turn.  It is easier to forget about the very real, living being on the other side of the screen. It is a vicious cycle and the only way to get out of it is to demonstrate compassionate behavior that others will want to copy.
How can you be compassionate on social media rather than judgmental? Here are some simple tips.

If you can’t say something nice, say nothing at all – This old adage is one we all heard growing up whenever we said something mean to another person. It is a concept to keep in mind when interacting on social media as well. Before hitting submit, think about whether or not it is a comment you would like to receive. If the answer is no, then it is best to not send it. The same goes for your own posts, flip the script and imagine it was directed at you instead.

“If you can’t think of anything nice to say, you’re not thinking hard enough.” Kid President

Watch your language – If you truly want to share your opinion and help someone, consider the way in which it is presented. Instead of telling the individual what they must do, suggest how you might do it instead. Avoid using words that are overtly negative, patronizing, or demanding. Instead use phrases such as ‘I find using such and such easier’ or ‘Personally, I prefer…’ this way you are demonstrating what suits you while providing them an alternative option.  The use of “I” statements is an effective technique in conflict resolution because it forces people to examine their own feelings and actions instead of pointing a finger at another.

Accept we are all different – What might work for you will not necessarily work for someone else. Why make them feel wrong for not doing things the same way as you?  For example, someone has chosen to use a particular system and is looking for help on it. Rather than tell them how the system you use is far superior, provide a few tips on making their current system easier to use. Perhaps they chose to do something for their own reasons or circumstances, which are probably far different than yours.

Once you are aware of behavior that comes across as judgmental you can start to change it into more compassionate behavior instead. Not only will you come across as a nicer person, but people will be less judgmental of you in return.


“Be somebody that makes everybody feel like a somebody.” Kid President


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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Tuesday, December 13, 2016

#RelationshipsMatter - Message Someone You Haven't Seen in Years




Friends come and go. It is a natural part of life. We grow up. We move. We change jobs. Throughout it all, the one constant is usually change. Occasionally, you may want to reach out to an old friend, or colleague, but navigating this process can be cumbersome. However, you can reconnect in so many ways, from social media messaging to good old fashioned hand written letters. If you want to kick it old school, you could even pick up the phone and make a call.  

Do a Little Research

There is always a reason to reconnect with someone, whether it is just to re-kindle a friendship or make a business connection. Once you know your reason then it's time to do a little research to help guide your interactions and avoid possible awkwardness. Keep in mind the reason why you lost contact, it may be awkward to reconnect if the reason you stopped communicating in the first place was a bad one.

You may have known the individual very well a few years ago, but are you in the same place you were then? More than likely not and neither are they. Take a peek through their social profiles to see what they have been up to and what is currently going on in their life. You may find an opening to use to get in touch with them. Popping a Happy Birthday message across and following up or commenting on a picture are both great ways of softly reconnecting.

Connect!

The simplest way to reconnect with someone is by sending them a message, but avoid the generic ‘HI, how are you?’ lines as this usually leads to a short awkward conversation. Using your research try sending a more detailed question such as ‘Hi, saw you went to Hawaii this year. Did you have a great time? I went last year and stayed at (hotel name). Where did you stay?’. You are opening a channel of conversation based around a common topic. This could easily lead to branching out into other topics and building your friendship again.

If you are looking to connect with an old colleague the utilize some memories of working together, or find something that you know will interest them to share. Avoid coming across as a cheesy car salesman pushing a proposal that may not even tie in with their current activities. 

Reconnecting and building new relationships with people can be nerve wracking for some and does not always pan out but taking that risk and sending them a message does not cost anything and could result be socially beneficial. The holiday season is a great time to reach out and wish people well and ask how they are doing.

Who will you reconnect with this week? 

Be sure to Follow us and Let's Engage!



Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Monday, May 9, 2016

#DevelopStrategy - Relationship Marketing vs. Lead Generation




Marketing strategies are not created equal. While everyone has a perspective on which is the most effective, two common ones that get lumped together are "relationship marketing" and "lead generation." These two marketing strategies are not the same thing.

Relationship marketing involves the use of "direct response" campaigns that emphasize customer retention and satisfaction. This type of marketing strategy creates a bond with the customer through narrow market targeting, tailors offers to their customers, and usually demands a response that can be tracked by the marketing team. This typically requires an email address so that the company can contact the individual directly for exclusive offers, maintenance follow-ups, and unconverted leads. Relationship marketing is about the long-term value of a loyal customer and the connection that can be built beyond typical ads and generic sales promotions.

Pros:

  • Allows companies to tailor taste profits based on the customer's preferences, activities, etc.
  • Focuses on customer satisfaction
  • Increased customer retention by enriching the purchasing experience
  • Brand loyalty becomes more commonplace
  • Referrals come from loyal customers


Cons:

  • Cost of acquisition is steep at the beginning in both time and money
  • Slow-moving marketing platform that requires patience as referrals build
  • Networking, not everyone's forte, is a central piece in developing business relationships


Lead generation, however, focuses on the sales lead side through newsletter sign-ups, marketing referrals, events, etc. This is a key part of the purchase funnel method and is associated with pipeline marketing. It's less personal than relationship marketing, but very effective in gaining new potential customers. Lead generation usually requires an opt-in of some type. Examples include landing pages, online surveys, and brand specific opportunities. Like relationship marketing, lead generation requires an email address to convert leads into customers.

Pros:

  • Build a list quickly
  • Ensures that your clients and customers want to be there (opt-in)
  • If combined with a sales funnel, this method can run itself via newsletter drip campaigns after the initial set up


Cons:

  • A relationship isn't really built until they "opt-in" to something you offer
  • High turnover rate
  • If done poorly or in a sleazy manner, this can destroy your reputation (Don't offer something you're not willing to follow up on!)
Both relationship marketing and lead generation have their strengths and weaknesses, but the best marketing strategy involves a combination of the two. Ensure that you track the results for each style so that you can adjust your strategies as needed to ensure a long-term quality experience for both you and your customers.

The team here at The Social Media Advisor prides itself on developing their business through relationship marketing but also comprehends the value of lead generation and prospecting. A healthy balance of both can be extremely valuable for any small business. Want to find out more? Contact me to book a discovery call to find out how we can help you #BeAwesome with your marketing strategy. 



~ Social Media is changing the way people do business.  Don't get left behind ~ 


Be sure to Follow us and Let's Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.





Tuesday, August 4, 2015

Social Media Relationship Lifecycle - Like, Know and Trust




When we speak at training seminars, we talk about the “Like, Know, Trust” relationships that are built in social media.  Painting the picture for you, here is an example of a “courting” (yes, dated my self) relationship in reference to the lifecylce of a social media relationship.


Imagine if you will, a man (or woman) standing across the room, looking at someone they find interesting. They make the move to let that person know that they are “interested” in them by letting them know that they “like” them (ie in social media world, “Liking, Circling or Fanning their pages”)

They will watch this person (or Page) for a while, determining if they have similar interests, topics of conversations, or anything in common.  

Said “courter” may eventually “like” or “+” a few posts from time to time, letting that Page (or Profile) of the interest and agreement in their share.  Eventually, they will begin to engage with each other by sharing in discussions, dialog of variety and start to become more familiar with each other (in more of a “public” setting - ie notifications on their wall).  By engaging in likes, comments and polls, the entities are learning how to communicate better with each other, how responsive the one is to the other, and their “network” may start seeing these interactions.

Eventually, the “courter” shares a post made by the Page or Profile which introduced their entire “friends and family” network to their relationship.  The conversation went from Like to Know to Trust.  Their “engagement” became “Facebook Official” by the simple click of a share button.

Gathering this type of engagement is curated in simple ways:

  1. Ask your tribe (your trusted network of connections that have committed to share, engage and like your posts - as you have committed to them in return)
  2. Engage often by enabling tools in the platform to receive notifications when people like, comment or share
  3. Share information for your audience to get to know you, want to engage with you and share with their “friends and family”

Do you struggle with engagement or are wanting to develop content and engagement strategies? Let us know how we can be accountability partners for you in social media!




~ Social Media is changing the way people do business.  Don't get left behind ~ 


Hollie Clere, of The Social Media Advisor is a "Be Awesome" Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

Tuesday, May 12, 2015

The Power of Using Tools to Manage Social Media

http://www.thesocialmediaadvisor.com


There are so many activities that surround management of relationships and brands in Social Media, it would be virtually impossible to effectively maintain consistency without the use of Tools to help you to schedule and provide you with a Dashboard to Moderate.

One of my favorite tools is HootSuite.  It is affordable, flexible and allows you to post to most of the popular social media platforms.  It even has the ability to integrate over 70 apps to make your life even easier.

I have a testimonial that was shared with me about HootSuite from a brand manager we trained recently.  She words for a small Dental Office here in Colorado and struggled to remember each day to post something to Facebook, LinkedIn and Google+.  She actually had a time span of 2 months where she neglected to post anything because it was just too inconvenient to dedicate her self to a specific window of time each day.

She was also getting stuck in a negative loop of dry ideas and lost the ability to come up with any original content.  Frustrated, we sat down for training and she realized there were tools she could use to overcome these obstacles.

Here are my Top 3 Tools right now:
-> HootSuite
For the ease of the dashboard and consistent schedule abilities


-> Buffer
For the Suggested Content Ideas and the integration of Pinterest scheduling options!


-> Commun.it
For helping me communicate more effectively with my twitter audience




People ask me all of the time why I feel scheduling is so important.  My theory is simple.  When I am actively doing my work, I’m not thinking about what to post at 9am.  If I take the time to effectively put together a good editorial calendar and get updates out, I can respond better "real time" to engagement and not always have to feel “on” to generate new content.  Some days I run dry, other days I am free flowing with thought, ideas and creativity.  I have found that if I maximize my creative time as much as possible, the brand won’t be lacking when my juice is spent.

Additionally, I believe that there should be "real time" posts woven through the scheduled posts as well.  Examples could be: a moment just happened, attending an event, news or trends are current and relate to something in our day; these are things that should be shared "real time", as often as possible.

Every single SMM (Social Media Manager) will tell you how “they” like to do it.  Neither is right, neither is wrong, both types of processes set you up for success if that is a method that works for you.  That is the most important thing to take away.  Find a tool that works for you, use it, own it, learn from it and make it fun.

If we aren’t having fun, we are doing it wrong!  #BeAwesome


If you would like to learn how to use HootSuite, our next Webinar can be found at: http://thesocialpro.eventbrite.com

 
~ Social Media is changing the way people do business.  Don't get left behind ~ 



Hollie Clere, of The Social Media Advisor is a "Be Awesome" Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 


http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html