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Tuesday, May 27, 2014

You Networked, Collected Business Cards ... Now What? Three Things You Can Do To Engage Deeper



http://www.thesocialmediaadvisor.com/Speaking_Events.html


If you are like me, you might attend multiple networking events each week. Not only is this a great opportunity to meet new people, but also collect contact information for connecting deeper. There are a few tactics I have in place when I connect with someone new that may benefit you if you are trying to optimize your networking experience.

(1) Remember a Few Key Take Aways From Your Visit 
Write down a few things you remember about this person that will spark a memory later when you send them an email thanking you for connecting and encourage a follow-up meeting.This is so very important and what a lot of people forget - EMAIL them a memory from your encounter.  It will not only show that your encounter was memorable, buut that you value their connection.

(2) Connect with them on LinkedIn
Connecting on LinkedIn takes the face to face meeting to a higher level showing your contact your interest on connecting further. Adding them to your "Professional Network on LinkedIn" provides them with a deeper visibility to you and vice verse.

(3) Visit Their Website and Connect With Your New Connect in Social Media Platforms 
If you take the extra step of visiting their website, you will probably learn a bit more about the service they offer, learn about potential networking opportunities, but also see if they have a presence in other social media platforms.  Fanning and Connecting to the other social platforms takes your engagement to a higher level of getting to know them and learning more about what they have to offer.

Networking is an opportunity to build relationship marketing on a deeper level.  You have already met the person, seen their face, heard their heart for their business and now you are taking that next step to get to know them better.  These 3 components may really enhance your next networking encounter.  Don't just take a business card and walk away, take the time to dive deeper and it will open doors you may have never imagined.


~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 


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Friday, May 16, 2014

Three things you can do to enhance your Facebook Content



http://www.thesocialmediaadvisor.com/facebook.html

As Facebook is changing the dynamics of its engagement algorithms, increasing engagement with your followers has become more  difficult.  If you are like me, you probably only see posts from a small percentage of your Friends and Pages you follow. This is simply because the platform s designed to show you information from Friends or Pages you engage (comment/like/share) with.  There are a few things you can do to increase possible visibility on a minimal budget to increase visibility.

(1) Color is more attractive than text
It is a psychological fact that reading a text paragraph is less inciting than seeing a relatable color image.  your viewers will be more inclined to not "scroll past" your post if an image is included with your story.

(2) Ask questions in your posts
Let's be honest, it is a good feeling to share your opinion or experience about something.  People are more encouraged to comment, like or share a post if there is something they agree with, disagree with or have the opportunity to share how they feel.  Don't be afraid to ask them what they think.

(3) Budget for Boosting or Page Suggestions
Plan to budget for Boosting your post or Suggesting your Page because of the dynamic of the properties of Facebook, you are more likely to get a new follower through engagement (someone commenting, liking or sharing your post), but if this isn't happening often (or even if it is), plan to budget into your marketing the Boost option within Facebook to expand your reach even further.  Your budget can be as low (currently) as $5/boost which if done properly (time of day for your audience could make a difference) could gain new followers and increase your visibility.

Play with the tools you have before you.  Begin tracking your activity, your audience; days each week and times of day they engage most and optimize those for the most optimal exposure.

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 


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Thursday, May 8, 2014

Needing your help! Recommendations Contest!



http://www.thesocialpro.net

We are developing the final stages of  our new social media training platform and we are needing recommendations from YOU!  Deadline for this contest is May 19th!

If you can answer yes to any of these questions, we would love to highlight your recommendation on our website!

* Have you found value in the information we have shared?
* Do you find our information to be informative, educational and provide a perspective on social media?
* Have we trained you 1to1 on any aspects of social media or online marketing / blogging?
* Have we provided an analysis for you on your current social media marketing campaigns?
* Have we Revamped any of your social media profiles?
* Have you attended a workshop, lunch and learn or informational call about social media?
* Do you follow/fan any of our social media pages and found value in the information we have shared?

What we are seeking for a recommendation - Only 4 things!:
(1) Please include in your emailed recommendation your profile picture for use on our website with your recommendation
(2) Please include wording stating how our education, information or training has been of benefit to you and what you were able to use from that time to enhance your online marketing experience
(3) Anything else you would like to include about our trainer or the information you found to be of value to you
(4) Your title / company / website address.  We would love to showcase your business in our launch as well!

We will pick the best recommendations to include on our new training website, giving the winners exposure for their business and also a Starbucks Gift Card.  If your recommendation is selected, we will reach out to you for your mailing address if we don't have it already.

DEADLINE is May 19th!

Thank you for your support!


~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 


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Lifecycle of How Technology Changed our Business Communications



(Image found on Google)

Many of us remember the days of passing notes in the classroom, to getting letters in the mail. The first introductions to phone calls transformed into hoarding the phone from our parents because there was only 1 line with no call waiting. Communication with people has transformed drastically in the last 20 years. Let's take a walk down that journey so we can better understand how to communicate with people today due to the technology changes.

Before telephones, people communicated in person, through mailed letters and although it seems like times were simpler, communication took much longer to make. You could invite people into your home for visits, but anyone not living within your community would get what we call today "snail mail" and respond in return.  It was a superb technology at the time that served well for many, many years.

Over time, the telephone was developed in many variations. From operator calls to family lines to later phones in most homes for people to call and visit on a more real time basis.

From this technology came the need for further access, introducing car phones and pagers. Not necessarily the most "real time" solutions as in most cases you were required to either pay at a phone booth for your call or access a friend who had a nifty brick phone in their automobiles.  Children still played in the streets until dark, letters were still being mailed, notes passed around classrooms, but communication was an optional, as these were less required things that not everyone felt the need to have.

Eventually the evolution of the car phone became the introduction of the personal handheld devices. People began to migrate more away from pagers and leaned more toward systems with voice mail and other features making communications a bit more accessible.

Then came the Internet and shortly after, email communication.  Businesses flocked to the new technology which became a spring board for businesses to have online presence, easily accessible website and people began to communicate more over email than letters.

Texting erupted quickly which migrated communications a little less from email (for personal users), eliminating a lot of need for personal, handwritten letters between people and a lot more real time - "where you are" - communication started happening.

Shortly after, texting on mobile devices became Email and Internet compatible devices which allowed people to spend more time out of the office (if your job allowed for it) and more dedication to notifications on your phone.

The phone quickly evolved from a "dumb phone' system with texting capabilities to a "smart phone" system with quick access to email, quick access to internet and quick access to basically any type of application that could either make your life more intertwining or more enjoyable in the process.

During this time frame ... specifically, the last 10 years, while the Internet was developing, email was thriving and communication was changing before our eyes, people discovered platforms and websites where they could communicate with friends and business people without having to pick up that phone or write a personal letter.  They could now communicate in social media.

Take a second ... 10 years, people have been using social media.  Cloud computing which has been used in social media, has been around for YEARS! Look at Amazon, Facebook, Google and any other website you go to, to make purchases.  The internet has transformed our shopping, our games, our communication. It is no wonder that in this world now, with access to communicate, real time, at your finger tips, social media is so prominent.

Take a look at this evolution over time.  Your clients, have before them, the World Wide Web at their finger tips.  24 hours a day,  7 days a week, 365/366 days out of the year.  With this much activity online, you are truly missing the boat with visibility if you don't have a website, if you don't have an online presence and you aren't communicatingactively. 

Your clients are online at any time, any day, searching for information in many, many platforms.  It is your choice on whether you will engage with them in this new age of activity in social media, or if you are choosing a presence where your clients aren't active. 

We challenge you to take the step your clients already have. Get active, get social, remain in the front of your clients mind.  If you aren't, your competitors are.

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 


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3 Steps in Developing Social Media Content from Your Clients Questions



http://www.thesocialmediaadvisor.com/Content_Management.html

We are asked constantly how to come up with fresh content. We all hit writers block from time to time.  How in the world do we come up with fresh content relevant to our niche in social media? Have you ever thought about incorporating answers to questions you get into viable content for your blog?

Try using consistent questions your clients ask in your blog development! 

(1) What are your TOP 3 products/services?
  • You have your sweet spots in your business, what are those sweet spots?   
  • Document your Top 3 and 3 reasons why they are your best/optimal Product or Service.

(2) What are the top 3 questions you are asked about your products/services?
  • What do your clients usually ask you about these 3 Products or Services?
    • This is important because you are selling to a need and to fill it you need to understand the questions and objections you have with them. 
  •  Maybe there are questions on the use, the value, a testimony of someone else using them before. Storytelling in your social presence will serve a high value for your closing.   
  • ***See a Need - Fill a Need

(3) What are your 3 most popular questions to overcoming objections with your products/services?
  • Why do your clients not choose one of your Top 3 Products / Services? 
  • What is your value?   
  • What objections can you overcome? Is it price? Is it need? 
  • How can you change your story to be more relatable so they can feel, breathe and understand the value in your Top choices?

Finding a need is one thing, pin pointing the value of your service/product to fill that need and displaying a visual, emotional tie into solving that need is the  key you develop your pitch over.  You will find a relatable story with a solution will bring more value to your client than a price point. Your content should be filled with industry related stories, product/service related stories and information about the industry.

Allow your prospects to get to know your expertise before promoting your value.  This will buildthe Like, Know and Trust you are seeking before  pricing apples for apples and widgets for widgets.  Because people don't purchase from a company, the purchase because of the relationship with the person.  If your presence is relatable on a personal level, your clients will always related to your stories as a personal touch.


~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 


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