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Friday, May 16, 2014

Three things you can do to enhance your Facebook Content

As Facebook is changing the dynamics of its engagement algorithms, increasing engagement with your followers has become more  difficult.  If you are like me, you probably only see posts from a small percentage of your Friends and Pages you follow. This is simply because the platform s designed to show you information from Friends or Pages you engage (comment/like/share) with.  There are a few things you can do to increase possible visibility on a minimal budget to increase visibility.

(1) Color is more attractive than text
It is a psychological fact that reading a text paragraph is less inciting than seeing a relatable color image.  your viewers will be more inclined to not "scroll past" your post if an image is included with your story.

(2) Ask questions in your posts
Let's be honest, it is a good feeling to share your opinion or experience about something.  People are more encouraged to comment, like or share a post if there is something they agree with, disagree with or have the opportunity to share how they feel.  Don't be afraid to ask them what they think.

(3) Budget for Boosting or Page Suggestions
Plan to budget for Boosting your post or Suggesting your Page because of the dynamic of the properties of Facebook, you are more likely to get a new follower through engagement (someone commenting, liking or sharing your post), but if this isn't happening often (or even if it is), plan to budget into your marketing the Boost option within Facebook to expand your reach even further.  Your budget can be as low (currently) as $5/boost which if done properly (time of day for your audience could make a difference) could gain new followers and increase your visibility.

Play with the tools you have before you.  Begin tracking your activity, your audience; days each week and times of day they engage most and optimize those for the most optimal exposure.

~ Social Media is changing the way people do business.  Don't get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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