Want to know where it’s at in social media right now? Live video
is all the rage. Last year there were several players on the live video scene,
including some platforms that have already folded and closed their doors.
However, this surge in popularity got the attention of social media goliath,
Facebook, and their live video option has been a game changer. As it tends to
work, the other social apps are getting into the action now that Facebook has
succeeded with Instagram
Live and Twitter
incorporating live video into their offerings.
“Video on
social media is being shared 12,000% more than posts without video.” Matt
McAllister, Agency FIFTY3
How has it changed the way we interact on social media? Here is
just a sampling of some stats from this article
on live video statistics…
· 80% would rather watch live video from a brand than read a blog.
· 82% prefer live video from a brand to social posts.
· 45% of live video viewers would pay for live, exclusive, on-demand vide from a favorite team, speaker or performer.
· 78% of online audiences are already watching video on Facebook Live.
· 92% of mobile video consumers share video with others.
· By 2019, online video will be responsible for four-fifths of global Internet traffic.
· Combining video with full page ads boosts engagement by 22%
“Most of the content 10 years ago was text, and then
photos, and now it’s quickly becoming videos. I just think that we’re going to
be in a world a few years from now where the vast majority of the content that
people consume online will be video”
Mark Zuckerberg
Why is there such
appeal for this type of content? Our multi-tasking tendencies and our brains
are wired to digest visual content 60,000 times faster than plain text alone. A
live video is more attractive and appealing to followers and, while you are
live, engagement and interaction has a bigger ROI for those watching than
engaging with a page alone does. This new experience is actually changing
the way that people engage with one another online.
The audience not only
wants to consume your content when you are live, but they want that real time
connection with you. Really focus on engaging back with viewers as the content
is streaming to get the highest returns on your effort. While Facebook live can
be watched at a later date, your max return on engagement happens during
streaming.
This is just some of
the impact that live video has generated in the last year and a half. Anyone
already incorporating this type of content into their marketing strategy is
well ahead of the game since a multitude of brands haven’t entered the field
yet. Why aren’t more companies utilizing the raw power of live video?
· Fear of public speaking or being on camera.
· Budget for generating live video content.
· Not sure how to get started.
· Not aware of the power or impact that live video generates.
While it is certainly
possible to hire a live video expert to get you started with your own content –
and we know a great one! – It’s
not necessary. One of the perks of live video is that it doesn’t require a ton
of fancy equipment or a large budget; all you really need to get started is
your smartphone.
As with any content,
it pays to be prepared. Worried about being the primary focus of your video?
Then deliver some stellar content and make that the star of the show! Join down
some notes, an outline, or whatever will help you stay on track with your
message and then pull out your phone and start recording. Do a trial run (or
two) if you are really nervous before you go live. Don’t worry about being
perfect. With live video, your audience isn’t seeking some big production.
They just want to see the real, authentic you behind the brand and walk away
with some information that will help them in their own journey or experiences.
Go out there and
#BeAwesome with your social media and live content. I can’t wait to watch your
videos and engage with them!
Be sure to Follow us and Let's Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
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