Why Monitoring Online
Reviews and Presence is Essential
Special Guest: Michelle Grant Hoglan of Top Hat Creative Marketing
Top Hat Creative Marketing is a company that focuses on
online reputation management. They start with collecting feedback and turning
that into reviews. Michelle spends time discovering client goals and what they
want to achieve in order to help them become more successful. Top Hat then coaches their clients on how to
gather feedback and how to filter it and use those reviews to their advantage.
Google is super important in the fact that it is so visible.
This strong online presence is essential to being found on the web. When people
look up a company on Google they want to see recent reviews, current events and
an online presence that inspires trust. They are looking for businesses they
can Know, Like and Trust. Top Hat Creative Marketing strives to make companies
more visible and trustworthy online.
Google, by far, is the #1 review site online. Yelp is
quickly becoming #2 and seems to be more popular in California and the West
Coast. However, it is rapidly gaining speed on Google and becoming more of a
player in online reviews.
Companies don’t need to be an active player on Yelp right
away. If you have your phone, you can instantly log reviews onto the site while
out and about and running errands and interacting with other businesses. All you
need to do is register for an account. There is a Yelp app that allows you to
check in regardless of whether you haven’t posted in years or if it’s your
first time. This app makes it easier to do quick reviews while on the go. This
site is more regional at the moment, however, and Google is still the best
place to go to monitor your online reputation.
Top Hat takes time to coach businesses on how to build a
reputation on Google and, once established, then move onto Yelp, Facebook and
other options.
If you are going to have a presence online, you want to have
in the right places where people are using it. If the audience is there, and
talking about you, then it’s important to build a presence there.
It is imperative that business owners get all types of
feedback, not just positive. Reviews are important regardless of whether they
are good or bad. It gives owners insight into aspects of their business that
may need to change. Also, get feedback from employees as well. The audience may
not come straight to a business owner with their complaints – but they will
share it with their personal circles of influence. This means the company
doesn’t always get the opportunity to adjust or correct whatever the issue
might be. Take that negative feedback and make it into a positive change for
your business!
Learn more about Michelle and her company by visiting: http://tophatcreativemarketing.com
Think this might help you with scheduling
content and staying on top of your social media?
Follow us on social media to find out when our Social
Seven podcast is streaming live!
No comments:
Post a Comment