Top 6 Twitter Tips
with Social Bridges
Special Guest: Beth Johnston of Social Bridges
Beth Johnston of Social Bridges is our guest speaker this
weekend and she has some social media tips for our audience. This is a 101
class for individuals already on Twitter but are more interested in getting
their brand recognized on the platform. Here are six tips for companies who would
like to get started on Twitter.
Twitter is known as the cocktail party of social media. You’ve
got 140 characters or less to make your point and to make it a solid, clear
statement. It’s a quick to respond platform. You need to monitor Twitter and
respond when mentioned.
Top 6 Tips for Making
Your Brand Known on Twitter
1. Tweet About Your
Business
People are following you because they are interested in your
business. You are the expert so post industry information. Behind the scenes
posts are interesting. Use Twitter to educate.
2. Make Yourself the
Local Expert
This is especially true if you have a local storefront.
Tweet about events, activities and special occasions going on in your area.
Tweet about what is going on. Reach out to people interested in your area and
showcase your knowledge.
3. Engagement
Twitter is known for their quick conversations. Encourage
more of that by tweeting questions. Make it about your followers.
4. Hashtags
Hashtags are critical. Using the # symbol before a trending
word or phrase will draw new followers to your account helping you reach a
wider audience.
5. Mentions
Mentions is when Twitter users put the @ symbol before
another user’s Twitter handle. This is a way to draw attention to a specific
user, highlight them, ask them a public question, or just start a conversation.
6. 8/20 Rule
As with any social media marketing, it’s important to use
the 80/20 rule on Twitter. This means only spending 20% of the time (or less)
on self promotion and the rest of the time on content that is interesting to
the audience.
Learn more about Beth and her company by visiting: http://socialbridges.biz/
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Thank you so much for sharing this! I've been feeling overwhelmed with Twitter and this simplifies my approach.
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