In order to really get a handle on using Twitter, social media users have to
understand the platform’s special features and lingo. One of the most important
aspects of using Twitter is understanding and incorporating hashtags. A hashtag
is a word or phrase with the # symbol placed directly in front of it. The idea
of the hashtag is similar to that of a keyword on Google. These symbols can be
used to quickly and efficiently search this social media platform for tweets
and conversations pertaining to that particular topic. Otherwise the site is a
consistent flow of disorganized and unconnected posts.
This way of categorizing topics enables users to find information on a
specific area of interest but also allows users to label their tweets within a
specific category so that they are easier to locate. Since Twitter is a stream
of live information – being able to tag tweets to a specific topic or event
allows for a better stream of viewing posts from a variety of users all talking
about the same moment or idea.
Want to Create a
Hashtag?
The good news is that hashtag creation is available to
everyone. If a search of Twitter doesn’t come up with a tag that you’d like to
use, it’s simple to create your own. It’s as easy as typing it into Twitter. No
other steps are needed. Of course, there are not many hashtags available that
haven’t been used yet. Also, an obscure hashtag is not likely to be found
unless the creator does some significant promotion
to establish presence.
Also, the Twitter Support
page clearly states that not all hashtags or tweets are indexed. This may mean
using it more frequently to ensure it makes an impact on the platform. The more
recent the tweet, the more likely it will be indexed but even that is no
guarantee.
Hashtag Ownership
On the surface, hashtags are not really owned by any
particular business or organization. They can’t be purchased and users are
welcome to use any hashtag on their account, as long as it doesn’t conflict
with the Twitter
Trademark Policy.
What is a Trademark Policy Violation on Twitter?
Using a company or
business name, logo, or other trademark-protected materials in a manner that
may mislead or confuse others with regard to its brand or business affiliation
may be considered a trademark policy violation.
However, Twitter users can register their hashtags with Twubs. It’s important to remark
that registering a hashtag isn’t the same as registering a trademark. It isn’t
a means to keep other people from using it. There is no way to own a tag in the
same way that you own a logo or domain name.
Registering a tag
means that your brand becomes attached to it and that the tag will get added to
a hashtag directory. This directory allows businesses to go into some detail
about the tag and why it exists.
Once you have created a unique hashtag and registered it,
then it is time to market the tag as much and as often as possible. This is the
way to motivate the audience to associate your registered tag with your brand.
You’ll never be able to control everything that becomes tagged with your #, but
the idea is to generate more presence for your business on social media.
Still have questions about how to effectively incorporate
Twitter into your social media strategy?
Give us a call and we can help you build an online brand that helps you
#BeAwesome and develop a #NewHabit for this year!
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Hollie Clere, of The Social Media Advisor is a "#BeAwesome" Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,Facebook, Twitter, Blog, Google+ , YouTube,Pinterest, Instagram and the tools to manage them.
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