Post Planner claims to triple your engagement
and reach. Erin used the tool for her own business for a while to compare
its effectiveness against simply posting natively to Facebook.
It goes back to posting images versus just posting text.
Posts with images get more engagement,
likes and shares than if you just use text. People are drawn towards color and
visual stories. Text alone is boring. It’s good to have a healthy combination
of both. There is a lot less reach with a text only post than if an image is
added. One of the things Erin really likes about Post Planner is that they have
added the capability to create a post in Post Planner then create an image in
Canva and the tool will automatically share it. It combines the two processes
into one step and saves time. It’s connected to your Facebook and Canva so all
those designs are saved in both places.
Another great thing about Post Planner is that it gives you
ideas about what to post. When you are drawing a blank, you can search Post
Planner for images, quotes, or engaging questions to ask to boost your content
management. This is similar to what Hootsuite and Buffer offers but it is more
of a searchable database than a list of links. Post Planner also offers insights
for those seeking motivation or additional ideas.
Post Planner is only $7 a month to use, with occasional
sales to make it even more affordable. Therefore, it is a reasonable, cost
effective tool with some decent perks to help keep up with social media
management.
We’d love to hear your feedback if you have used Post
Planner and it has helped your business or helped you engage your audience.
Think this might help you with scheduling
content and staying on top of your social media?
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