Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor
Tools of the Trade - Buffer
Buffer is a content creation and management tool to help
increase engagement and save time. Content can be created within the tool and
scheduled for posting. There is a queue where content can be added and then
scheduled and posted as desired. This allows users to pick the best times of
day to post and schedule social media content in advance.
Buffer can be used in tandem with Hootsuite. Buffer is great
for tweets and Google+, but can’t be used for Facebook. It is more beneficial
to post content natively in Facebook, when possible. However, these tools
compliment each other so well that is often best to use them together instead
of separately.
Buffer offers up to ten different feeds for favorite social media accounts. Users can add RSS feeds and share links from websites instead
the tool’s dashboard. Buffer will pull the latest stories and content for you
and allow you to share it.
Buffer analytics are available as well. For some clients,
numbers matter and they want to see engagement ratios. There are some aspects,
such as dark traffic, that keep users from getting visibility at all since it
is mobile activity. How do you track mobile users versus other users? Are those
numbers actually right? It’s hard to say. So, it’s important to keep them in
mind when viewing analytic reports. Each platform offers it’s own set of
analytics. However, Buffer does offer this as an option.
Think Buffer might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!
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