If you are in business in any fashion, LinkedIn is one of the first platforms networkers will recommend that you join. Most of us have created an account, probably because of receiving a connection request from someone you know, or someone you have met.
“Sure, I have a LinkedIn account, but I don’t do anything with it …” or “I created an account to get a job … “ are the responses we usually hear in our Workshops or networking events. So, if I should create a profile on this account and do nothing with it, then why bother? It isn’t just a tool used for job searching as many would believe.
Let me share with you why.
LinkedIn has a lot of amazing features to pull up relevant search results for business people you could be looking for. From interests, experience, potential individuals you may be interested in connecting with, for networking purposes, or desire to reach out as a prospective client. Your profile has ample space to share information valuable to your history and the entire network is searchable (meaning every word you choose to use on your profile is relevant and important. I call LinkedIn “My Rolodex of business contacts”.
There are specific techniques people have used to actually build relationships through the tool to generate a network of Power Partners, a network of people of similar interests (within and outside of work), Group discussions to bring clarity to news and issues going on in day to day work atmospheres, community or regions, a CRM database to build notes, tasks and history, perform research on Companies and opportunities, read articles and blogs shared by others, to name a few.
Taking the step to further a relationship with a “potential” someone on LinkedIn can be just as beneficial as a relationship you build in Facebook; but on a professional level. How does someone do this? There are specific processes that we have learned, refined and used over the last 7 years; that changed the way we have been able to enhance professional relationships and do business using LinkedIn.
We have developed a workshop that we offer locally (Denver Metro) that will show you the specific steps to do this, increasing your visibility, engagement and relationship potential with others you network with in LinkedIn. You can learn about our workshops by visiting: http://thesocialpro.eventbrite.com
There are even many ways to build your contact database of clients without you spending hours online doing it yourself. If you find you and your team are not at a place to spend this time combing LinkedIn for potential clients, we have a management package to do this for you as well.
What is your biggest struggle on LinkedIn? Let us know and we may be able to help you overcome it!
~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a "Be Awesome" Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars
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