Facebook Marketing has been the topic of conversation in Social Media Marketing in recent months for many reasons. Many successful businesses have built their business using Facebook strategies in the past few years, but the ever changing platform has turned the tables on what “traditional” marketing standards look like to something more grassroots, but cost driven. How can a business thrive using Facebook … on budget, with engagement, increase visibility and get registrations or purchases or likes???
There are a few strategies that hinge on the success of business within the platform
Engagement goes the Distance!
Facebook was created as a platform to cultivate engagement (which in simple terms means likes, shares and comments). Thought provoking, opinion driven and attractive posts will generally drive the most traffic. BUT the algorithms they have built play a huge factor. If you choose to not engage with a post by liking, commenting or sharing, your post will fall out of the feed of your viewer (on Personal Profiles and Pages). So how can you get the most bang for your buck if you will?? Post things that people are interested in seeing.
- Is color more appealing to you as a viewer?
- Do you read more text or scan images?
- Are you likely to click on a video?
Budgets Drive Specific Traffic
It is no secret that Facebook favors paid customers vs nonpaying customers. It makes since to determine a budget that works for you and stick to it
- Pages have options for many paid solutions to increase likes, post reach and click throughs.
- Pay or not to pay = grow or not to grow?
- Expand reach or are you fine with the followers you have?
Visibility and Reach Can Go Viral
Influencers in any industry will tell you that whether you believe you have an audience in a platform or not, chances are, your viewers will know over 150 people they know who may be able to use your product or services. Reaching them is the key factor.
- Due to public like, share and comment visibility in Facebook, items can go viral if they are the right types of posts for your audience
- Native (in Facebook) videos have higher click through than Non-Native (outside of Facebook)
- Ask your audience what they want to see - Be a user of the platform, and not just a “poster” hoping to catch someones eye
Be present in your marketing and your audience will notice your activity, your responses and your influence.
~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a "Be Awesome" Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars
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