2017 was the year of live video and
there’s every reason to believe that the trend will continue through 2018.
While the final statistics for 2017 aren’t yet available, it’s estimated that
last year live video accounted for nearly 75% of all online traffic. YouTube
surpassed 1 billion viewers, and 500 million people watched video on Facebook
every day.
With numbers like those, it’s a given
that video should be a key element in your social media content strategy. The
problem is, how do you determine the most effective way to incorporate it? The
solution – make it part of a weekly or monthly social media content theme
strategy.
Let’s talk for a minute about social media content theme strategies. You may not have one. If not, the new year is
the perfect time to start one. It doesn’t have to be fancy or complicated, just
a roadmap of the type of content you’ll include each month across your social
media platforms. By following a weekly or monthly theme for your content, you’ll
avoid the trap of taking a scattershot approach and trying to be everything to
everybody. Having a sharp focus will make it easier for you develop content and
increase the chances that you’ll follow through on your plan.
The exact focus of your theme plan
will depend on your goals and your industry but here’s an example. Say you’re
an online seller of fitness products. January is easy since it’s time for fresh
starts. For February, how about ‘showing a little love to yourself’? You get
the picture.
Ideas on how to incorporate video are
limited only by your imagination but here are a few ways you can get started:
Go live on Facebook
Whether it’s a product demonstration,
a feed from a tradeshow or a behind the scenes look at how you do your work,
Facebook is the perfect place to get started. Facebook also now gives you the
capability of replacing your static cover photo with a video.
Create a video blog
Video blogs are a great way to
establish your authority and engage with your followers. Covering an industry
topic or fielding a common question are popular approaches.
Share Snapchat or Instagram Stories
You can use video to showcase a day
in the life of your business or of a key team member.
Take Advantage of YouTube
Whether you use YouTube to go live or
to act as a repository for your archived videos, this channel is rich with
possibilities.
If you’ve never used live video, take
some time to learn the basics, practice, and jump in. It’s no longer a matter
whether or not you should use it, it’s a question of how. You’ll quickly find
out that it’s not just your users that love it, you and your team will too. It
gives you the chance to stretch your creative wings, think outside the box, and
more fully engage with your community.
Be sure to Follow us and Let's Engage!
Click here for her Social Media Workshops, Classes and Seminars
No comments:
Post a Comment