Blogging has come a long way in the world over the past ten years. What started out as a “web log” was really just an online diary for people to share their thoughts, feelings, and experiences with the outside world at large. But then, something amazing happened.
People realized that blogs could be used for serious topics,
sharing inspirational messages and more - helping businesses spread topics that
are related to their work while helping to establish their brand in their
corner of the highly competitive business world. But there is no real point in keeping a blog
if no one reads it. That’s why it is so
important to learn how to share your blog properly so that it gets the optimum
number of views and brings in your potential customers.
Many don’t realize that if you post the same blog
word-for-word on multiple sites, then Google will flag you and your blog. That means that if someone types your subject
into a search engine, then you will be way down the list and probably not be
found as a result. So how do you bypass
this?
One easy way is to use social media accounts as a means of
linking back to your original blog post.
A really great way to do this is with Pinterest and LinkedIn Pulse. Most people think of Pinterest as just a
means of sharing craft projects, but it also allows for a variety of different
interests to be shared.
LinkedIn is popular as a means of connecting with people in
the business community, but LinkedIn Pulse is a publishing section that allows
you to copy your blog in without being penalized by Google. This is an invaluable tool to reach your
desired audience with your blogs.
LinkedIn Groups and Facebook Groups are another way to share your blogs,
but be careful that you follow their rules and regulations so you don’t get
accused of spamming.
Another tool that really helps you with finding and sharing material is Triberr. This tool allows you to set up your blog
content so that you can find similar blog articles, share these with your
followers, and also cross-post your own blogs with those that you find. The concept behind the website is that you
set up as part of a “tribe” so that you can network and expand your brand
base.
Have you heard of Quora? This site allows people to ask questions and have experts in the field answer the question. You can set yourself up as one of these experts and reference back to your blog as part of your response.
Have you heard of Quora? This site allows people to ask questions and have experts in the field answer the question. You can set yourself up as one of these experts and reference back to your blog as part of your response.
There are many ways to network your blog to others so that
you can get around Google’s penalties for multiple posts. All that it takes is some savvy planning on
your part and you can use your blog to help expand your brand recognition.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
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