You may be familiar with Google search or even Bing and Yahoo
search engines, but did you know that you can use your social media platforms
as a search engine all on their own? Social media platforms have become one of
the most popular ways to connect with people but they are also extremely useful
for search engine purposes. With everyone sharing their news on social media,
you no longer have to go directly to the news sources to find what you’re
looking for. Here are a few different ways that you can use social media as
your newest search engine.
Hashtags
Hashtags are vital when it comes to connecting and finding
what you need on social media. It used to be that you could only search for
users on social media, but now all you have to do is place a hashtag in front
of your desired search and thousands of results will pop up. You will even have
the option to see the most recent posts or the most popular posts. It is
appropriate when using different platforms to have enough hashtags that you can
connect with other users but not too many that your followers get overwhelmed.
The appropriate number of hashtags for corresponding social media platforms are
as follows: Instagram with 10-30 hashtags; Facebook, LinkedIn, Google Plus, and
Pinterest with 3-4 Hashtags; and Twitter with 1-3 Hashtags.
Locations
You can use your social media platforms to search certain
locations as well! This means that you can find people who have been to the same
places as you on social media and then connect with them. This is important
because if you want to market your business, you should always make sure that
your demographic is one that is physically able to do business with you.
Discovers
Almost all of the social media platforms that are popular in
our modern society have a discover page. The discover page uses an algorithm
based on people you follow, your location, and your searches to find relevant
users for you to follow. This can help your social media accounts by connecting
you with relevant users that you would not be able to find with any basic
search. It can be scary how much our technology knows about ourselves but it
can also be extremely helpful.
Say goodbye to Google Search and say hello to a new world of
search engine possibilities that can connect you with people from around the
world. The world is headed in the direction of an internet based society, so
hop on board and connect with those around you!
Be sure to Follow us and Let's Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
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