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Tuesday, October 31, 2017

#KindnessIsAwesome - Showing Kindness to your Collaborators


There’s a common line in the movies and TV that goes something like “we can do this easy way, or we can do it the hard way.” The line is usually associated with a hardnosed cop and a criminal of some sort. It’s unfortunate that the quote has come to be associated that way because when you work in a field that requires collaboration, it really is true. Collaboration has so many benefits to your business and the work that you do. 

Every day we cross paths with people we collaborate with. These are people with which we share a common goal. Perhaps it’s something important like getting a big proposal done or something simple like setting up a meeting. Either way, it’s something that helps us get a job done, and it requires cooperation. When these collaborative situations arise are you a good collaboration or do the people you cross paths with dread working with you.

There is one sure fire way to ensure that you are the person that others look forward to working with—being kind. It sounds simple enough, but sometimes it’s not always easy to put into practice. We’re tired, we’re stressed, and we have a lot of other things to do. The email or phone call that needs our attention may have come in at a bad time. Regardless, you should stop, take a deep breath and remember that there is always time for kindness.

What does it mean to show kindness to your collaborators? The short answer is that it means applying the Golden Rule; treat them the way you would like to be treated. To be a bit more specific, here are five ways you can put kindness into practice.
  • Keep the team in mind: Remember, it’s not all about you. It’s about getting the job done and helping everyone be successful.
  • Give your full attention: When you are collaborating it is critical that you focus on your partners and listen effectively. This is the only way you can be sure that you are working toward your common objectives.
  • Be considerate: It sounds like a no-brainer but we often plow ahead without regard to what others may have on their plates. Be respectful of your collaborators time and put yourself in his or her place.
  • Be tactful and diplomatic: Sometimes it's best to step back and try someone else’s approach before you push your point of view. If you need to make a correction, be sure to keep the other person’s feelings in mind.
  • Be appreciative: A simple thank you can go a long way toward helping strengthen a relationship. A thank you note, or congratulations on a job well done may just make someone’s day.

Showing a bit of kindness can help you create an environment where you get things done the easy way. And isn’t that much better than having to do it the hard way?

Be sure to Follow us and Let's Engage!


Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


Tuesday, October 24, 2017

#KindnessIsAwesome - Loving Your Clients on Social Media


We all know the power of social media for getting new customers and building a community. After all, the purpose of spending all those dollars and hours is to create engagement. And when social media works, it's magic. Those positive reviews and comments make us feel great and make it all worth it.

If getting feedback on social media makes us feel good and helps our business, then it's a pretty good bet that it can do the same for our clients. If you are looking for a way to how your clients a little extra love, then social media is the perfect place.

8 Ways to Love Your Clients on Social Media:

1) Say Thank You: Showing appreciation goes a long way and doesn't cost you a thing. Thanking your client will make both you and your client feel good.

2) Celebrate Them: When your client or one of their representatives does something noteworthy, mention it on your social media. Pro Tip: Be sure to follow your customers on social media if you aren't already.

3) Write a Review or Testimonial: If you know and use your client's product or service and you appreciate it, talk about it. If you are comfortable and it is appropriate, leave a review on their social media profiles or share a testimonial on your own pages.

4) Share Their Content: If your clients have content that makes sense to share on your pages, then you should spread the word! Take a look at what they have, ask if it's ok for you to post. Always be sure to give credit and/or tag when you're sharing their content. If they have posted the content to their own social media pages, then sharing, liking with a comment, or retweeting will probably do the trick.

5) Support Their Events: When your clients hold events, share the information with your own social media community. To show real support, attend the event and post a photo with a tag.

6) Feature Them: A great way to recognize the accomplishments of your clients is to feature them in a post with a company or personnel profile. These type of posts can help your social media community get to know both you and your client better.

7) Reward Them: We all like to be rewarded. Special offers or exclusive promotions can make your clients feel special and appreciated.

8) Collaborate: Inviting a client to write a guest blog or offering to provide them with a post or blog article is a great way to connect with your clients.

Loving your clients on social media will reap big rewards. It can help strengthen relationships, improve job satisfaction, and help the bottom line. It doesn't cost must and it's simply a nice thing to do.

Be sure to Follow us and Let's Engage!


Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


Tuesday, October 17, 2017

#TechIsTheNewAwesome - Going Live During Events



For social media marketers, keeping content fresh and engaging is a daily challenge. You want to reach potential customers and your existing base, and at the same time reinforce your brand and cement your place in the market. Luckily you can accomplish these objectives by taking advantage of the hottest trend in social media—live streaming.

According to PR Newswire, the video streaming market is expected to grow to more than $70 billion by 2021. Many factors are driving this astronomical growth. Study after study has backed up claims that live video works. Viewers watch live videos longer, remember what they see, and are more likely to engage with the content. Add to that the many affordable options that the novice streamer can use successfully, and you have the recipe for success.

There are many ways to utilize live streaming but one of the most popular, and a good place to start, is live streaming an event. One of the biggest advantages of event streaming is that you are extending the reach of your program. Whether you are hosting a conference, sponsoring a gala, or presenting an informational speech, you can utilize live streaming to broaden your audience and turn your program from a one-shot event into evergreen content.

Once you have are committed to a live stream, you have some work to do. Let’s take a look at the steps:

  1. Select a platform: Facebook Live, YouTube Live, Instagram Live, and Twitter’s Periscope are names that are probably familiar to you. These aren’t the only platforms, but they are the big ones. You’ll need to select which is right for your particular purpose and then make sure that you are signed up and ready to go.
  2. Develop a plan: Like all marketing activities, live streaming works best when you have a strategy. How will you approach the stream? Will you have one camera and then let it run or will you be moving from place to place? Be sure to incorporate how you will respond if things don’t go as expected.
  3. Practice: You’re all set up with a platform, you’ve got your equipment ready, and you know what you want to stream. Do a run through (or four) to make sure you are ready when it’s game time.
  4. Go: You’ve reached the big day. Hit the button and go. While you’re at it, have fun! Remember to save what you’re broadcasting.
  5. Repackage: The event went well and you accomplished your live stream. You can now go back and decide what you can reuse. Perhaps it’s a single speech that can be rebroadcast, maybe you rerun the entire event or just use snippets, or you use a combination of all three. The goal is to make the most of what you have.

So now you are ready to go live with an event. Once you’ve tried it, you are sure to want to do it again. It’s the perfect way to increase and engage your audience while maximizing your resources. Not comfortable in front of the camera or plan to have your hands full during your event, contact The Social Media Advisor team to come in and showcase your event live on social media.

Be sure to Follow us and Let's Engage!


Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


Tuesday, October 10, 2017

#TechIsTheNewAwesome - Utilizing Live Video for Online Marketing


If you’ve been watching the trends in digital marketing, then you won’t be surprised to hear that video currently makes up 74%  of all web traffic. Just look at your own social media feeds and you’ll see lots of videos as you scroll through. And if you look closely, you’ll notice that they’re not just ads. There are videos of news stories, self-help information, humor and a variety of other content.

There’s a good reason for all that video: it works! It’s engaging, has been proven to make the message easier to remember, and those who see it tend to stick with the content longer. Forbes reports that by 2019 video will claim more than 80% of all web traffic. Video traffic is high across all platforms - video views on phones and tablets now account for about half of all traffic. As video has become more popular, more platforms are making it available to their users.

Facebook Live, Twitter’s Periscope, Instagram, YouTube, and Snapchat all provide easy ways to share video. And you don’t have to spend a fortune to produce it. Smartphones have made it easy for anyone to produce high quality live streaming experiences for their social media feeds.
If you haven’t been using video as part of your marketing strategy yet, you might be wondering how to make it work for your company. Let’s say your tech support or customer service lines have a question that is frequently asked. A live how-to session that explains the problem can give your customers the chance to learn more about the product and interact with your experts. Other ways to engage your audience include live streaming events that you sponsor, a “behind the scenes” look at your business, and inspirational testimonies by customers.

Of course, nothing is quite as simple as it sounds. If you grab the camera and just start broadcasting  without a plan, chances are you won’t get the results you’re looking for. You need to treat video like your other marketing initiatives: you need to choose the right platform for your business, craft the message you want to convey, learn about the tools and determine how you will measure success.

Take a look at how others in your industry are using video. If video isn’t widely used in your industry yet, check out leaders in other industries. Buzzfeed is considered one of the best at streaming, and brands like Starbucks and Mashable incorporate live video as part of their marketing strategy.

With a little homework and lots of practice, you can successfully weave live streaming video into your overall marketing strategy. Once you hit on the right formula for your business you’ll find that your customers are more engaged, your message is hitting the right points, and you may even have some fun.

Live video is one my passions. If you have an event coming up and would like to get some live coverage for your social platforms, give us a shout at The Social Media Advisor! Let's show the world how AWESOME you are.

Be sure to Follow us and Let's Engage!


Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.