Consistency is a foundational element to for like, know, and trust concept. It’s a core fundamental for your brand, and if it’s not, it should be. One way to ensure consistency is to complete your bios on every platform you use. They should tell your viewer who are you are, why they should care about you, and what you want them to do next.
In addition, you’ll want to include a professional photo since an image will stick in the mind longer than written text. You’ll want your bio to be personal, compelling, and shareable. Ensure it contains ALL of your links (if possible). Most of all, include a powerful call to action.
You need to develop four levels of your bio so that you can keep things consistent across all platforms. They are a full bio, a short bio, a mini bio, and a tagline or byline-type bio. Check out this article we wrote if you want to know more about developing your perfect bio.
Full Bio (500 words or less): Website and Blog
A full bio should contain most of your information. It should be compelling and list all of your relevant accomplishments.
Short Bio (Two paragraphs, max): Professional Publications, Shop Stores, Bio Sections on Professional Sites (Who We Are, About Us, etc.), and Extended Bio Sections for Social Media Platforms like Facebook, Pinterest, LinkedIn, and Instagram
A short bio should contain who you are, why your readers should care, and how you’ll help them in their lives. Tailor your accomplishments to whichever platform you use.
Mini-Bio (Two sentences, max): Business Cards, Bottom of Articles, and Short Bio Sections on Social Media
A mini-bio is one that covers most bio needs. You can extend a tagline bio into the two sentence one with ease.
Tagline Bio (One sentence): Extremely Short Bio Sections like Twitter, Bottom of Articles, and Print Publications like Brochures.
Here is a formula we like to use in developing a tagline (or byline) bio: “I do ____ for ____, so that they can _____.” A tagline/byline is the perfect intro to most of your other bios. It’s the special interest attention-grabber that makes the world curious about who YOU are.
Here are some quick tips:
- Don’t use filler words to make you sound more impressive. You don’t have the space to waste.
- Make sure you add some color and spice to your bio (your personality)
- Include hyperlinks whenever possible to your store, site, newsletter (with your lead/bonus) and social media hubs. Make it easy for people to find you on their preferred medium and you’ll have grateful customers and clients.
- Adapt your bio as your business adapts. It’s not set in stone!
Your bio is what makes potential customers and clients interested in your work. Emotions are the primary reason people make purchases.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
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