Consistency in Social Media is a necessary component for gaining and keeping loyal followers. Here are some of our top tips on being consistent:
1. Create a familiar look across all platforms. Your brand is a style, a unique voice among a sea of distractions. You want your potential clients and customers to recognize your brand no matter the platform (or mobile device) they use. Visual branding is just as important as the message you wish to share. For brand consistency, you’ll want to use the same color palette, logo/avatar, use the same filters in places like Instagram so your images look organized and part of an overall package, and consider using templates for graphics you share on social media sites. This will make the fonts, colors, designs, and size constant.
2. The voice must be the same across all platforms. A voice is more than grammar and spelling (but that’s important too!). It’s about how you speak to the public. Are you relaxed? Do you take a formal tone? Do you go out of your way to make viewers feel invited? Or do you prefer to keep a wall up between you and your customers and client? Deciding your brand’s voice involves these three elements: company culture, your audience, and your authenticity.
3. Humor is a unique form of communication. It can break the ice, relax or offend others, or reflect on the social and moral core of the individual. Sometimes, it can be all of these things at once. Keep your humor focused on your brand. When you use humor, imagine how someone new to your brand would interpret it. According to Sprout Social, 71% of consumers have unfollowed a brand on social media because they were embarrassed by the brand’s posts. You are on public display. Don’t forget that.
4. Consistent posting is key to brand success. Lack of interaction on your social media pages will leave a potential client/customer thinking you have gone out of business, or worse, that you don’t care about their business. If time is a factor, use social media tools to keep your pages updated.
Brand name recall is key to building a loyal following. Reinforce your brand’s beliefs and goals.
And one more bonus tip: Create powerful calls to action. Don’t be shy. This is still business.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
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