Social media is an important part of your business, but it’s
not the only part of your business.
Yet some days it feels like we fall down the rabbit hole of social media
information, losing hours of productivity without gaining ground on getting the
word out to our customers.
It doesn’t have to be that way.
One of the most effective #TimeManagement tools for social
media involves scheduling your content. By having your posts and articles ready
to go, ahead of time, you’re less likely to dive into real-time social media
and get lost.
Using tools like Buffer or Hootsuite to manage your updates
makes it even easier. Instead of logging into several different platforms, you
can use a tool to update each branch of your social media outreach on one
easy-to-use screen.
Create an editorial calendar. You schedule meetings, lunch
breaks, and more, so give social media the time it deserves. Planning ahead
means you can focus on a solid plan that can be measured and adjusted as
needed. It’s an excellent time-saving strategy. The cost of time up front is
more than made up within the first month of scheduled posting. It also helps
with decision-making.
Several studies have concluded that the human mind can
only make so many decisions in one day before impulse control goes out the
window. Seeing that you’ll be writing about “x” today takes away the extra
focus you would otherwise need and allows you to divert that attention to
something else that may need it more.
We hope these #TimeManagement tips help keep you and your
social media campaigns on track. Do you have a plan in place? If so, let us
know in comments!
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
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