“Walking the Talk” means we play in the social spaces we have developed and engage every opportunity possible. In connecting with clients, partners, vendors and prospective clients, we have found many inconsistencies in brands from cover images, to profile images to a branded message that tells a story.
Storytelling in social media is the art of sharing your brand message along with rich keywords, focused demographics, product/services detail and solving pains … without being overly bland. Most organizations who create a profile in a social platform haven’t mastered this technique as the platforms don’t really talk about their search functions in that way.
Did you know that EVERY single social media platform is essentially its own search engine? By developing the right type of bio fit for the platform, you are optimizing the space it provides with searchable content that is beneficial to your brand.
It is nearly impossible to copy an About section of your website into your social brand and make it search worthy in a platform without knowing what words you can share to make your profile searchable to your ideal target market, but also stand out with clear call to action; unless you have been properly trained on the art of Bio writing in social media.
Consider LinkedIn for example … the platform doesn’t provide the space that they do in each section without wanting each word getting utilized to its optimal performance … ie, a resume written bio won’t show case the same options as a richly worded strategic bio that tells a story. Whether an individual or business, every section has a purpose, is designed to serve you and speak a message that isn’t tailored to your ordinary resume.
To relate, I tell a story often about an outreach project, where I was looking for Face Painters in a specific area of town. I searched Google and found limited results, but when I searched LinkedIn, I found more … because the right words were in their profile. I was able to reach out to and select from a small group of Face Painters for my project through this tool. The results were higher because of what they shared and the outcome resulted in 3 local service providers who wanted to participate in our event. Yes, three - high grade professional in their craft who were bidding for our project in LinkedIn.
You CAN have a robust following and message with the right Social Media Bio developed for you and your brand.
Let us know if your business could use a little more inbound marketing with less cost of Google Ads and less LinkedIn "resume-like" appearances.
~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a "Be Awesome" Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars