With over 2 million Blogs posted each day on the Internet, your visibility can be widely reached if you format your Blogs properly. Have you struggled with posting Blogs and never getting traction from them? Here are a few tried and true tips that will help your Blogs get better visibility on the web.
- Develop a Sexy Title
The title of your Blog is what will entice your viewer to want to open your Blog. It should provide specific meat as to what you will be discussing, while clearly letting your viewer know what they will learn from it.
Define your topic
You know what you want to tell your audience, so write out your format, your key points and put your heart and experience into your words. Try to avoid straying from your topic, because goodness … that could be your NEXT Blog! Your title should specifically site what you plan to discuss in your Blog.
Include Something Edgie
What words would be compelling enough to cause your Blog to standout from another? Consider using words such as “Brilliant”, “Standout” or “Beyond Measure” or something that uses a fun play on words such as “Fill Your Business Belly” (an example used for a Thanksgiving themed post), “Banking on Bucks”, “Mustering Management” or “Linking Logically”. Having fun with wording can theme your Blog Post or strike an interest from your viewer.
Be Specific and Brief
There is no need to write a Paragraph for your title, be brief and specific and you will gain more traction. Additionally, search engines and social media platforms will limit the characters for your title and you really don’t want to exceed that length. I know that as a user, I am less inclined to click on a link in social media if the title is too long or doesn’t provide a compelling reason to click on it.
- Provide Value
Give tangible tips, stories or facts your viewer can walk away with
Tips, facts, adding images and relatable stories provide more value than just a rant about a topic that a larger audience may not be interested. An example of this is a Blog written about a product or service you are selling, if you are just speaking technically about why someone should buy, without providing meat as to a problem that is solved or a use for the item, then the purpose of the Blog will get lost in translation.
Provide detail but don’t write a book
Try to limit your characters (or words) to about a page in Word. If you exceed that greatly, you will want to consider carving the blog into multiple Blogs.
Give your viewer the opportunity to dive deeper should they want to
Share the problem you want to solve, provide ways to do so and your viewer will feel they have been empowered with tools to navigate that problem and may likely visit again.
- Brand Your Blog Appropriately
Your Blog is endorsed by your brand right?
If you aren’t including images from your brand, backlinks (an incoming hyperlink from one web page to another website - as found in Google definitions) within the post, your user will have less opportunity to learn more and less opportunity to direct traffic back to a page on your website or someone else's site.
Have you provided a signature for your viewer to connect with you deeper?
People like knowing who wrote the post even within a Corporate Brand. I recommend including an image of the person writing it, their slogan or tagline and ways to contact that person, which could include links to their social media profiles.
Include a Call to Action
What would you like your audience to do now that they took the time to read your Blog? Give them some sort of an action to take should they want to learn more. “Visit xyz for more information”, “Connect with us at …”, even suggest another Blog for them to visit.
In all things, be authentic, provide knowledge and remember, if you aren’t having fun, you’re doing it wrong. #BeAwesome!
Want to learn specific techniques that dive deeper in the techniques of Blog Development? Want to learn how Social Media can expand your brand to a new level? Join us at one of our Webinars about Social Media strategies, tools and techniques at: http://www.thesocialpro.eventbrite.com
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Hollie Clere, of The Social Media Advisor is a "Be Awesome" Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars
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