One of the questions we are frequently asked, “How is Google+ different than other platforms?” The answer is simple but yet complex. When you think of a social media platform such as Google +, you should consider your target market.
First and foremost, is your target market present in the social media space you are looking to use?
Let’s consider Facebook … How many users use Facebook for personal use? We have found that various users utilize Facebook on a daily basis from CEOs of large corporations to people that take care of their loved ones on a day to day basis. Your audience is not only vast, but people use it for personal use which bleeds into professional use. There are Executives to Home Makers that use this platform daily to get information about personal and professional uses, though the majority of users engage on a personal level.
Let’s consider LinkedIn … This platform is engineered to tailor to the people who use it primarily for business related connections. You won’t generally see status updates of people sharing images of their children, their pets or their day to day happenings, but you will see interactions on professional activities such as events, industry related articles and company business.
Let’s consider Google+ ...You will see a wide variety of users who conduct Professional and Personal interactions, This platform is the happy medium between the active Facebook and LinkedIn users. Both types of activity are accepted in this platform and there is many reasons to do so.
Google+ has options for:
- Share, Comment and +1(which are your known likes in the other 2 platforms)
- Hangouts - which are you alternative for online group meetings (with limited numbers) for video and chat sharing conversations (with options of recording)
- Communities (or groups) for deeper conversation to build credibility and relationship with users in a more private setting.
Want to consider the best of both worlds? Are your clients present in Google+? With over 4 million users, it is very possible.
Added benefit: Status updates posted to your Company Google+ profile are searchable in THE GOOGLE (as some say). Can you pay for that type of visibility? Not sure that FREE Google search results are options for you, but they are for me and I have enjoyed the traffic I have gotten from it.
Consider trying it on. But, build your profile with a lot of meat and plan to commit to consistent activity. You may find a deeper reach than you had planned for.
My 2 cents, for what it’s worth.
~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links
Curious on whether your social brand is built properly? Get your Social Media Analysis today.