LinkedIn just might be one of the most misused “multi-tools” on the net. A quick look on Wikipedia just illustrates my point. Most people are using LinkedIn as an address book of professional connections, a site to post a resume in search of a new job, a place for employers to “head hunt” to fill spots in their company. Let me take a minute to say that those that use LinkedIn for these purposes are having great success. With over 58 million members in the United States alone, many business owners are missing out on the great potential of LinkedIn.
Throughout history many of the things we use every day, were actually created for an entirely different purpose. One example is a spring that was designed in 1943 by a naval engineer to help stabilize sensitive equipment on ships. If the potential of this spring wasn’t unlocked, then there would be only a select group of people that would have any use for this spring or even know what it is. Because the potential of this spring was unlocked, there have been more than 300 million sold and you would be hard pressed to find anyone that doesn’t know what a Slinky is.
Any business owner or salesman should be chopping at the bit with the thought of tapping into a market of over 147 million worldwide. Imagine being able to reach out to this many potential customers in a place they are already visiting, and allowing these potential customers to build a relationship with you and your company. If that wasn’t enough, the Basic LinkedIn account is FREE! I have never seen such a pool of potential customers that you can access for free, that are already spending on average 8 – 21 minutes a day, but is being used by most to search for a job and NOT customers. Even the paid versions of LinkedIn provide so many additional options to enhance your connection experience.
The bottom line is that the tools are all around us. If you are not unlocking these tools, you are getting left behind. In a climate where millions of small businesses are closing each year, can you afford to not unlock this potential? If you don’t know how to unlock these tools, then I would suggest finding someone with a key before it is too late.
~ Social Media is changing the way people do business. Don't get left behind ~
Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.
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