Time and time again, I talk to people who have gotten frustrated with social media because they aren’t
sure how exactly the tools are supposed to work. It is one thing to create a
Facebook Fan Page, setup a
Twitter account or add a profile to
LinkedIn.
It is another program all together to engage
socially, while drive traffic to your website. The same applies to any social
profile including
Pinterest,
Google+ and
YouTube.
The relationship building, social engagement
and conversations that can happen in these sites are very important. Understanding
an learning how best to use the tools before you is only half the battle. It is
important to take ownership of your profiles and understanding the many
dynamics of who they function is most important.
Facebook marketing work
differently than
LinkedIn marketing. From personal to professional engagement,
profile privacy settings to the types of users vary greatly. Even the paid advertising/promotion
options in both tools are different.
Twitter has different
social “rules” than
Google+. From 140
character messages to rich image and “tagging” enabled posts could change the
feel of your marketing campaign dramatically.
YouTube is amazing for video
sharing, where
Pinterest has a lot of capability for viral exposure as well;
just formatted in a different way, with a different set of users and
functionality.
While all of these social profiles are a must have for many businesses, the way your messages are displayed
(alone) could make or break your post. It is important to understand how your messages will be displayed to
give you the highest probability for a click through, RT, Pin, +1, comment,
like or share.
How can we help you maintain communication with your customers in a
way that is most appealing to them? Here are some examples of what the variance of social posts may look like. As you can see, thinking about color in your posts, including a link and even the types of information shared will be strategic in planning on how your content will be shared.
~ Social Media is changing the way people do business. Don't get left behind ~
Hollie Clere, of The Social Media
Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click
here for her Social Media Links
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